A Green Marketing Strategy: Eco Friendly Promotional Products

Are you still giving out pens and water bottles as promotional products? This type of conventional merchandise typically contains a ton of plastic and chemicals that harm our environment. You might want to consider switching to eco friendly promotional products, not only to enhance your company’s performance, but also to be kinder to Mother Earth. We have several tips for you to implement a more creative marketing strategy that will help you retain quality leads and boost your company’s image, all while benefiting the planet.

Green is Appealing

Many individuals agree that as global citizens, we all have the responsibility to protect Mother Earth and help our environment thrive. In fact, a 2015 survey found that nearly 90% of respondents in the United States claim to live an eco-friendly lifestyle. People find value in protecting the environment and often choose to do their part by recycling or buying green products.

What’s more, a 2018 Nielsen study found that 81% of survey respondents felt strongly that companies should do their part to help improve the environment. As more and more consumers understand the devastating effects of climate change, they expect businesses to be committed to sustainability. Thus, by switching to use eco friendly promotional products, you can demonstrate your company’s values. Since green practices appeal to most people, you will be more likely to impress clients. At the same time, you will be treating your future customers to products that they consider to be appealing and valuable.

Eco Friendly Promotional Products are Useful and Original

Recipients only tend to keep a promotional product if it is actually useful to them. Hence, many companies go down the pen or water bottle route. While your potential clients may use those items on a regular basis, those giveaways are unoriginal. They do nothing to set your company apart from others. At the end of the day, clients will directly associate the products you give them with the value of your company. Handing out cheap conventional items tells clients that your company does not think outside the box. So, why not give away a promotional product that is not only useful, but also original?Adding an eco friendly twist to these items can be a refreshing and pleasant surprise for clients. Instead of plastic pens, opt for bamboo pens and notepads made with recycled paper. When selecting water bottles, choose ones made from eco friendly materials such as glass or stainless steel. For a greater impact, you could even buy from eco conscious companies like 4ocean; they remove one pound of trash from the ocean with every water bottle purchase. These simple swaps will leave customers both excited and impressed.

Think Outside the Box

Luckily for companies, there is an array of eco friendly promotional products to choose from. Reusable shopping bags and bamboo straws imprinted with your business’s logo are excellent options. Your clients will use these items over and over again, helping to reduce single-use plastics. Other fun options include reusable lunch boxes and baseball caps made from recycled plastic bottles.While all of these options are a big step in the right direction, your promotional products can be even more eco-friendly (and even more unique!). Why not invest in promotional products that actively help the environment? At ForestNation, we offer tree kits to engage your clients and help set your company apart. Giving away trees is a perfect way to make a positive difference in the environment. Plus, your clients will remember you every day they care for their trees. And they will remember your company as socially responsible, creative, and original. Learn more about our eco friendly promotional product.