A Green Marketing Strategy: Eco-Friendly Promotional Products
Are you still giving out pens and water bottles as promotional products? You might want to consider a more creative marketing strategy. We have several tips for you to use impressive promotional products that will retain quality leads while helping the environment and boosting your company’s image. What more could you ask for?
Not Only Useful, But Also Original
Recipients only tend to keep a promotional product if it is actually useful to them. Hence, many companies go down the pen or water bottle route. While your potential clients may use those items on a regular basis, those giveaways are unoriginal. They do nothing to set your company apart from others. At the end of the day, clients will directly associate the products you give them with the value of your company. Handing out cheap conventional items tells clients that your company does not think outside the box. So, why not give away a promotional product that is not only useful, but also original?
Green is Appealing
A 2015 survey found that nearly 90% of respondents in the United States claim to live an eco-friendly lifestyle. People find value in protecting the environment and often choose to do their part by recycling, or buying green products, for example. Whats more, 81% of consumers think that environmentally friendly items are more expensive than non-green products. Thus, by switching to use green promotional products, you can demonstrate your company’s values. Since green practices appeal to most people, you will be more likely to impress clients. At the same time, you can treat your future clients to products that they consider to be more valuable than pens or water bottles.
Think Outside the Box
When you think about eco-friendly promotional products, what comes to mind? Reusable shopping bags? Note pads made with recycled paper? Bamboo pens and business card holders? While all of these options are a step in the right direction, your promotional products can be even more eco-friendly (and even more unique!). Why not invest in promotional products that actively help the environment? At ForestNation, we offer tree kits to engage your clients and help set your company apart. Giving away trees is a perfect way to make a positive difference in the environment. Plus, your clients will remember you every day they care for their trees. And they will remember your company as socially responsible, creative, and original. Check out our website today to start giving away trees!