Forest by




Tons of CO2
absorbed yearly​


Tons of Oxygen
created yearly​


Work Hours
created yearly


of land reforested


Trees Planted

We are sending ForestNation tree kits as part of a campaign to launch our new Partner Portal.

The Partner portal is where our partners can register deals, download TOUGHBOOK assets and increase their knowledge of TOUGHBOOK through webinars and e-learning courses.

The tree kits are being sent to over 500 partners and we are encouraging them to register their trees and therefore pledging to plant a tree.

Panasonic TOUGHBOOK – leading the world in rugged laptops and tablets since 1996

When people ask, “Which are the best rugged laptops and tablets in the world?”, we believe there are several factors that mean Panasonic TOUGHBOOK is the right answer.

Our heritage, our track record of success, our specialist engineering, sector expertise and ‘voice of the customer’ approach, our world-class service and commitment to innovation – they all combine to put TOUGHBOOK rugged laptops and tablets one step ahead.

But if that is still a subjective answer, when it comes to the question of who is the world market leader in rugged computing, the answer is absolutely definitive. Panasonic TOUGHBOOK.

Recent Planters

Be the first to plant in my Forest!


Forest Boy

000000 Trees

9 months ago

Planting in Tanzania

We hope that we can make a difference to the sustainability in Tanzania through this campaign. We also hope that lots of our partners will get involved in doing a bit of good!

Our social responsibility

Aware that society’s expectations of the role of corporations in resolving these global social issues is rising, Panasonic formulated the Panasonic Environment Vision 2050 in 2017 to determine our own initiatives in responding to the expectations and requests from our stakeholders.

The Environment Vision 2050 means to work towards creation and more efficient utilization of energy which exceeds the amount of energy used, aiming for a society with clean energy and a more comfortable lifestyle.

Connected Trees



Panasonic TOUGHBOOK's Forest

to Help Plant More Trees!


ForestNation is a social business. We combine commercial, social and environmental goals equally. We empower individuals, companies and organizations to fulfill their own missions whilst growing a forest and creating sustainable livelihoods. We believe that giving back to Mother Earth should be fun and inspiring.

CO2: A tropical tree absorbs 50 pounds of carbon dioxide per year on average throughout its lifetime.
O2: Trees breathe out oxygen 4 to 5 times the amount of CO2 they absorb each year.
Land reforested: 1000 trees per hectare is a general reforestation best practice.
Jobs created: It takes 68 hours for 1 caretaker to create 10000 tree seedlings and 1 hour per day to maintain them. That translates to 40 hours of work for every 1000 trees.

For every 10,000 trees planted at least double that will germinate naturally within 5 years providing for generations to come. Also the forest provides habitat & shade for animals, natural resources for locals and adds to the beauty of the region.

We plant in the forests of Tanzania, Haiti, Uganda, Malawi, Madagascar and more. All our Tree Planting Projects create sustainable livelihoods. All the trees absorb CO2, offset carbon emissions and contribute towards the United Nations Sustainable Development Goals. More details about where we plant trees for each campaign are explained on the campaign page.

We work closely with our local tree nurseries to ensure bests practices are followed. They use agroforestry techniques where trees or shrubs are grown around or among crops or pastureland to increase natural reforestation and biodiversity as nature intended.

We mostly plant trees which provide harvest to the local communities. For example, fruit trees are planted around schools in Tanzania to provide nutrition to the children. Our trees also help avoid land degradation. For example, trees were planted along the Lushoto water catchment basin, which supplies fresh water to over 20,000 people in the Lushoto Township and is important to prevent future stream bank erosion.

It takes 8 to 9 months for tree seedlings to be prepped for plantation. Different species are stocked up and made ready for planting during favorable seasons. For example, our Tanzanian nursery plants from March to June and October to December.

A Tree kit has everything you need to grow a tree from seed. We plant matching trees for every tree kit you get as a gift. We also plant matching trees whenever you name your Tree on ForestNation.

Trees connect you with Mother Earth and ignite your nurturing instinct. Growing something from seed helps you experiencing nature’s magic and give back. Tree kits also support our local Tree kit maker (1000 kits create a full day of work).

Plant more in this forest or grow your own forest with these actions:

Thanks for growing #forestnation.

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