# ForestNation llms-full.txt # https://forestnation.com/llms-full.txt # Last updated: 2026-07-30 # # This is the FULL companion to https://forestnation.com/llms.txt . # Part 1 is the complete llms.txt summary. Part 2 adds the full text of the key # commercial pages, so an answer engine can cite specifics without crawling each page. # Canonical prices, impact figures and compliance framing are identical in both files. # Where any figure differs elsewhere on the site, the figures in this file are canonical. # ============================================================ # PART 1. SUMMARY (identical to llms.txt) # ============================================================ > ForestNation turns gifting and business into a force for good. We plant real, verified trees in Tanzania that restore forests, create local livelihoods, and give people something living to remember each other by. Nearly 2 million trees planted with 500+ companies. Long-term goal: 1 billion trees. Founded and led by Andrew Pothecary. ## Why we exist A gift is not a thing. It is a message. It is a bridge between two people that says: I thought of you. A tree gift is the most powerful version of that, because it does not end when it arrives. It begins. Every day someone cares for that tree, every year it grows, it keeps saying: I thought of you. Imagine a world where everyone grows their own trees. Not as a carbon offset. Not as a CSR tick box. As an act of connection, to each other and to the planet we are part of. That is why ForestNation exists. ## Our authority ForestNation pioneered the plant-a-tree-per-purchase model around 2006, under "You Plant, We Plant" and "You Buy, We Plant". We have been making and selling Tree Kits since 2007. That is almost 20 years of planting a tree for every product sold, and almost 20 years of putting the same handmade grow-your-own kit into people's hands. Both predate the category, and both predate the brands now associated with the model. The business took the ForestNation name in 2011. The Tree Kits, the planting and the founder have been continuous since 2007. Before founding ForestNation, Andrew Pothecary spent nine years inside the gifting industry, running the customer service team at a gifting company. That is where the founding insight came from. The people on that team were not processing orders. They were helping one person tell another person that they mattered. So ForestNation comes from almost two decades of tree-per-transaction pioneering and Tree Kit making, on top of nearly a decade in gifting before that. We did not add trees to a gifting business, and we did not add gifting to a tree business. The two have been the same idea from the start. ## Three ways companies work with us These are three different buyers with three different needs. Companies do NOT need to buy a gift to work with us. ### 1. Tree Gifts (the gifting mechanic) A tree planted as a gift for a specific person, as a physical Tree Kit or a digital Gift Story. The recipient gets their name on a forest, growth updates and impact data. Buyer: HR, marketing, office manager. Pages: /corporate-gift-a-forest/ for corporate and client gifting, /employee-gift/ for employees. ### 2. Plant-Per-Transaction (the sales mechanic) No gift required. A company plants trees tied to commercial activity: a tree for every order, unit sold, event produced or registration. No software and no integration, activated by email. Buyer: CSR lead, sustainability lead, CMO, distributors. Pages: /plant-a-tree-per-order/ for ecommerce and retail per-order planting, /plant-a-tree-event/ for events and trade shows, /distributors-growth-plan/ for resellers and distributors. ### 3. Managed Impact Programme (the ESG mechanic) A company commits to a named, growing forest as a statement of values, with a Forest Profile, live tracking and quarterly reporting for ESG and sustainability reports. Not a carbon offset certificate. A real forest with their name on it. Buyer: CSR director, sustainability officer, ESG reporting lead. Pages: /companies/, and /distributors-growth-plan/ for distributors. ## Products and tools - Tree Kits: handmade grow-your-own kits, made and sold by ForestNation since 2007. Plastic-free compostable packaging, Growth Guarantee, social-enterprise made. USA shipping for retail. Under "You Plant, We Plant" we plant additional trees for every kit sold. - Gift Stories: instant digital tree gifts by email, personalised and brandable, delivered worldwide. - giftstory.ai: free AI gift-message creator, and the free entry point. Create the message free, first send free. - GreenClaim.ai: AI environmental-claims review tool. Scans sites, campaigns and copy against US FTC, UK CMA and EU ECGT rules, classifies risk and suggests clearer wording. Free scan, paid tiers above it. - The Happiness Habit: subscription connection habit programme built on kindness, gratitude and relationships. - 100-Gift Pilot: the B2B entry offer. 100 branded Tree Gifts and 100 trees, live dashboard, WePlant Badge, 30-day guarantee. - Supporting: Forest Profiles (live tracked, verified trees), WePlant Badge, QR codes, SEED Points, Impact Hub dashboard. ## Pricing - Trees: $1 per tree, always. No volume discount. - Tree Kits: $12 for a single kit. Bulk and branded orders are lower and are quoted at forestnation.com/promotional-product/. - Gift Stories and giftstory.ai: creating your message is free and the first send is free. Every send after that plants at least one tree at $1 per tree. - 100-Gift Pilot: $100. - The Happiness Habit: $30 per month, or $20 per month billed annually. - GreenClaim.ai: free scan, then paid tiers. - Managed Impact Programmes: custom pricing. ## Impact methodology All ForestNation trees are planted in Tanzania. Our methodology comes from the Working Trees field study: ten days in 2023 across five Tanzania planting sites (Kitopeni, Yamba, Mkusu, Kivuga and Mmanyai), led by Leif Gonzales-Kramer with Dr. Aakash Ahamed and John Foye, with livelihoods modelling by impact economist Katrina Sill. CO2 figures use allometric equations (Mugasha et al., 2016). Per tree: - CO2 absorbed: 0.025 tonnes per tree per year, with a 30% uncertainty discount already applied - O2 produced: 0.1 tonnes per tree per year, gross production - Work hours created: 0.04 hours per tree, total, not annual - Land reforested: 0.001 hectares per tree, total, not annual - Food and income: $77 to $210 per fruit tree per year at maturity. This is estimated production capacity, the economic potential created, not guaranteed income delivered These figures are field-measured by our own study. They are not verified by a carbon registry, and they are not carbon credits or offsets under any carbon market standard. ForestNation's preferred verification standard is the Open Forest Protocol (https://www.openforestprotocol.org/), and our Tanzania project is whitelisted with OFP. Full white paper: https://forestnation.com/impact-methodology/ ## Clients and proof Nearly 2 million trees planted with 500+ companies. Named clients, with totals as of 2026 (the live counters on our Forest Profiles are always authoritative): - TD Bank: 90,531 trees - Philips Monitors: 89,420 trees, delivered via distributor Galtec Solutions - Logitech: 76,350 trees - Salesforce: 47,739 trees - Lands' End: 38,001 trees - Oracle: 30,050 trees - Wilsonart: 30,000 trees - Sendoso: 19,855 trees - Lakeshore Learning: 12,591 trees - Slalom: 12,022 trees - Circle Health Group: 11,710 trees Also clients: Marriott International, MasterCard (via Promotional Consultants), Westervelt Ecological Services, SAP Concur, Workiva, HelloFresh. Plant-per-transaction programmes in action: - Image Source: plants 1 tree for every order placed, and has built branded forests for Microsoft and Mercedes-Benz - Solution Group (Italy): 100 trees for every 5,000 euro of client spend, 134,000+ trees, clients include L'Oreal Italia, LVMH and Henkel - Happily (events): trees planted per event produced, 100,000+ trees in the Happily Forest - Philips Monitors: a tree for every green monitor sold, since 2020 Many clients are delivered through distributors and gifting platforms, so absence from a public list does not mean absence from our books. ## Key pages Core: - [Home](https://forestnation.com/) - [About Us](https://forestnation.com/about-us/) - [Our Story](https://forestnation.com/about-us/our-story/): the founding story and the journey - [Impact Methodology](https://forestnation.com/impact-methodology/): full scientific methodology and white paper - [Live Impact](https://forestnation.com/impact/): live planting data - [Case Studies](https://forestnation.com/case-studies/): 50+ client case studies Ways to work with us: - [Corporate Gift a Forest](https://forestnation.com/corporate-gift-a-forest/): corporate and client Tree Gifts - [Employee Gifts](https://forestnation.com/employee-gift/): employee appreciation, recognition and onboarding - [Promotional Products](https://forestnation.com/promotional-product/): custom branded Tree Kits, branded forests, campaign and event merchandise - [Plant a Tree Per Order](https://forestnation.com/plant-a-tree-per-order/): plant a tree for every order, sale or product sold, for ecommerce and retail - [Plant a Tree Event](https://forestnation.com/plant-a-tree-event/): tree planting as the sustainability activity at events, trade shows and conferences - [For Companies](https://forestnation.com/companies/): managed impact, CSR and ESG programmes - [Forest Distributor Program](https://forestnation.com/distributors-growth-plan/): resellers and distributors - [School Fundraising](https://forestnation.com/school-fundraising/pricing/) - [You Plant We Plant](https://forestnation.com/you-plant-we-plant/): our matched planting model Products and tools: - [Gift Stories](https://forestnation.com/net/gift-stories/): digital tree gifts, instant, worldwide - [giftstory.ai](https://giftstory.ai): free AI gift-message creator, first send free - [GreenClaim.ai](https://greenclaim.ai): free environmental-claims scanner - [The Happiness Habit](https://forestnation.com/the-happiness-habit/) - [Forest Profiles](https://forestnation.com/forest-profiles/): track real trees planted in Tanzania - [Claim Your Free Tree Gift](https://forestnation.com/claim-your-free-tree-gift/): recipient claim page Further reading: - [Gifts That Last a Lifetime](https://forestnation.com/gifts-that-last-a-lifetime-grow-relationships-plant-impact/) - [Instant Corporate Gifting](https://forestnation.com/instant-hassle-free-corporate-gifting-no-shipping-no-waste/) - [A Powerful Hook to Every Sales Pitch](https://forestnation.com/a-powerful-hook-to-every-sales-pitch/) - [Sell More Gifts with Gift Stories](https://forestnation.com/sell-more-gifts-with-gift-stories/) - [Sell More Gifts with Tree Kits](https://forestnation.com/sell-more-gifts-with-tree-kits/) ## Who we serve 1. Relationship-driven SMBs (10 to 200 employees): moving, real estate, mortgage, law, insurance. Client gifts that get remembered. 2. Purpose-driven founders and brands (5 to 100 employees): customer appreciation and loyalty. 3. Corporate marketing and brand teams (500+ employees): campaigns, CSR, ESG and PR. 4. HR and People and Culture teams: onboarding, recognition, wellbeing. 5. Event and conference organisers: sustainable delegate gifts and on-stand planting activities. 6. Marketing and sustainability teams that need environmental claims checked: GreenClaim.ai. 7. Individual gifters: birthdays, anniversaries, thank yous and milestones. ## Geographic focus USA for physical Tree Kits at retail. Worldwide for digital Gift Stories and plant-per-transaction programmes. USA, UK and Ireland, and the EU for corporate programmes and GreenClaim.ai. All planting happens in Tanzania. ## Compliance and claims ForestNation uses contribution framing for every environmental claim. Our trees contribute to verified reforestation in Tanzania. They do not offset or neutralise anyone's emissions, and we do not sell carbon credits. We never describe ForestNation or its products as carbon neutral, climate neutral, net zero, carbon positive, carbon negative, eco-friendly, 100% sustainable or zero impact, and we never invite anyone to offset their footprint with us. This matters under US FTC Green Guides (active now), the UK CMA Green Claims Code and the ASA CAP Code (active now), and EU Directive 2024/825, the Empowering Consumers for the Green Transition directive, known as ECGT, which applies from September 2026. That applies to US companies too. For accuracy: the separate EU Green Claims Directive proposal was withdrawn in June 2025. It is not law and should not be cited as such. ECGT is the active EU instrument. We build GreenClaim.ai, the tool that scans other companies for exactly these risks, so we hold our own copy to the standard we ask of everyone else. ## Content use ForestNation's content, impact data and methodology may be cited for educational and informational purposes. Please attribute ForestNation and link to the source page. When citing our impact figures, please carry the qualifiers with them: the 30% uncertainty discount applied to CO2, and the fact that our figures are field-measured rather than carbon-registry verified. ## Sitemap https://forestnation.com/sitemaps.xml # ============================================================ # PART 2. FULL TEXT OF THE KEY COMMERCIAL PAGES # ============================================================ Eight pages carry the commercial offer. Their full substance follows. Testimonial carousels, navigation and form markup are omitted; everything else is the page as published. Canonical prices, stated once and true everywhere: - Trees: $1 per tree, always. No volume discount. - Tree Kits: $12 for a single kit. Bulk and branded orders are lower and are quoted at https://forestnation.com/promotional-product/ . - Gift Stories and giftstory.ai: creating your message is free and the first send is free. Every send after that plants at least one tree at $1 per tree. - 100-Gift Pilot: $100 flat. - The Happiness Habit: $30 per month, or $20 per month billed annually. - Managed Impact Programmes: custom pricing. All planting happens in Tanzania. Every environmental statement below is contribution framing: ForestNation trees contribute to verified reforestation. They do not offset, neutralise or compensate for anyone's emissions, and ForestNation does not sell carbon credits. ## Page: Corporate Gift a Forest URL: https://forestnation.com/corporate-gift-a-forest/ Buyer: HR, marketing, office manager. Corporate and client gifting. The gift that plants a forest, and tells your story. Send branded eGifts your clients and team will actually remember. Real trees planted in Tanzania, delivered globally in under 24 hours. A branded eGift campaign that grows real forests, builds relationships, and gives you a story worth telling. From $1 per gift, delivered by email, QR code or messaging app, worldwide. 600+ companies are already gifting and planting trees. How it works 1. Choose your campaign goal. New hire welcome, client appreciation, event CTA, holiday gifting, sustainability milestone. Trees work for every occasion. 2. We create your Gift Story. Our team designs your branded eGift with your logo, message, video or voice. Or use our templates and launch yourself. 3. We plant, you report. Trees go in the ground in Tanzania. Your Forest Profile tracks every tree, CO2 tonne and livelihood created. Use it in your ESG reports. Where Gift Stories fit across the business - HR and people teams: welcome gifts, work anniversaries, wellness programmes. - Sales and marketing: send a Gift Story after a demo, at an event, or as a thank you. Recipients remember you every time they check their tree. - Sustainability and CSR: back your claims with real, trackable impact. Gift Stories come with field-measured planting data and a public Forest Profile. Real campaigns - Philips Monitors: a Gift Story to every green monitor buyer, planting trees in their name. - Happily: Gift Stories sent to plant trees in Tanzania for every client, at every event. - Smart Manufacturing and Engineering Week: 5,054 trees, personalised Gift Stories to every attendee at their 2025 event, bulk delivered, fully branded, trackable. Features Hundreds of pre-made templates and gift messages. Create and send in under 3 minutes. Media gallery of background videos and photos, or upload your own videos, photos and gifs. Up to 4 slides per gift. Text effects. Voice recorder. Plant any number of trees for the recipient. Schedule gifts for any future date. AI gift message assistant. Personalised notification. No shipping required. Custom branding and design service. Sending automations via CSV, API and webhooks. Forest Profiles to track and post about your impact, for community engagement, and to plant more trees. WePlant Badge. Pay by credit card, PayPal or bank transfer. SEED point credit system. Growth, Impact and Happiness Guarantees. FAQ - How quickly can we launch? Most campaigns go live within 24 hours. Pick a template, add your logo and message, and we handle the rest. A fully custom design typically takes 2 to 3 business days. - Can you design it for us? Yes. Slides, branding, video, voice. Share your brief, or customise a ready-made template yourself in minutes. - How much does it cost? Gift Stories start from $1 per gift. The price includes the eGift, tree planting in Tanzania, and access to your Forest Profile. Volume pricing is available for larger campaigns. - How do we track impact for ESG reporting? Every campaign gets a Forest Profile tracking your contribution to verified reforestation: trees planted, field-measured CO2, work hours created and land reforested. ## Page: Employee Gifts, The Recognition Forest URL: https://forestnation.com/employee-gift/ Buyer: HR and people leaders. Employee appreciation, recognition, onboarding, retention. Recognition your people remember. A team that stays. A living forest for every employee, planted every year and fully managed for you, for less than 1% of their salary. 500+ companies grow with us. Nearly 2 million trees planted, field measured in Tanzania. The numbers behind a team that stays - 78% more productive when recognised more often (Nectar HR, 2023) - 71% less likely to leave when recognised more (Nectar HR, 2023) - 65% prefer an employer with strong environmental policies (Censuswide, 2020) - More than 40% of Gen Z and Millennials would switch jobs over climate (Deloitte, 2023) - 58% say action on the environment at work supports their mental health (Mind Share Partners, 2023) - $15k+ to recruit and train each person who leaves (industry estimate) The problems it solves Win the talent race, because candidates want employers with real values and a tree planted in their name from day one proves yours. Recognition without the admin, because the scheduler sends recognition at the right moment automatically. Keep the people you fought to hire, because a growing forest in their name is a reason to stay that a one-off gift never gives. Engagement they opt into, through Tree Posts and team challenges. A shared mission, through You Play We Plant challenges. Proof for your ESG report, because every tree is field measured in Tanzania and your Forest Profile gives you the numbers and the stories. What is included - A living forest per employee: 500 trees a year planted in their name in Tanzania, with their own live Forest Profile. This is the core of the programme. - Gift Stories, free: a personalised digital gift moment for any milestone, with a voice note and photos. - Tree Kits, add-on: a physical plant-it-yourself kit for the moments that deserve something in their hands. - Team challenges, add-on: You Play We Plant quizzes and challenges. How it runs 1. Choose your moments. New hires, work anniversaries, birthdays, promotions, wellness wins. Pick the moments that matter and how many trees each one plants. 2. We plant and we send. Trees planted in Tanzania, then delivered as a branded Gift Story by email, app or QR code, a physical Tree Kit, or both. 3. You track and report. Every employee gets a live Forest Profile. Your company gets one too, with field-measured tree data ready for ESG and people reports. What 500 trees per employee does, per employee per year 500 trees planted, 12.5 tonnes of CO2 absorbed yearly, 50 tonnes of O2 created yearly, 20 work hours created in Tanzanian communities. At a team of 100: 50,000 trees, 1,250 tonnes of CO2 absorbed yearly, 2,000 work hours created in Tanzania, 50 hectares of land reforested. CO2 figures are field measured in Tanzania at about 0.025 tonnes per tree per year, with a 30% uncertainty discount applied. This is a contribution to verified reforestation, never an offset and not a carbon credit. Beyond carbon: food and income Fruit trees are planted alongside forest trees. From year three they generate food and direct income for the families who plant and tend them. Around $77 per avocado tree per year and around $210 per papaya tree per year. These are estimated production capacity, the economic potential created, not guaranteed income delivered. ## Page: Promotional Products, branded Tree Kits URL: https://forestnation.com/promotional-product/ Buyer: marketers, sales teams, promotional product buyers and distributors. Your promotional products get binned. Branded Tree Kits get planted. Most branded swag is forgotten in a week. A branded Tree Kit is different: your client plants it, watches it grow, and thinks of your brand every time they water it. Every Tree Kit plants matching trees in Tanzania. Trusted by 500+ brands. The Tree Kit experience 1. You brand it. Choose cups or pouches, add your logo, colours and message. Pick from 100+ designs or send your own, and we send a branded mockup before you commit. 2. They plant it. Seeds sprout in two to six weeks, on a desk or in a garden. We plant matching trees in Tanzania at the same time. 3. They remember you. Every time it grows, your brand comes to mind. They follow a named Forest Profile and see the trees they helped plant. How businesses use Tree Kits Employee appreciation with tree growing challenges. Customer appreciation that gets remembered daily. Event swag that plants trees instead of filling a bin. Problems it solves for marketers and sales teams Lead generation, by improving first impressions with prospects seeking strong CSR and sustainability credentials. Lifetime value, because recipients care for their trees every day. Fulfillment, with drop shipping to multiple addresses and kits that are lightweight and compact. Engagement, through the Tree Post system. Customisation, with gift notes, custom inserts and boxes. Measurable progress against sustainability goals, through Forest Profiles reporting trees planted and field-measured CO2 absorbed. Features Everything needed to grow your own tree. You Plant We Plant matching trees in Tanzania. Name Your Tree with Tree Stories. Compostable and plastic-free materials. Made by hand by a local social enterprise. Tree seeds selected for your area. Hundreds of pre-made designs. Custom branding options. Fulfillment service. Forest Profiles. WePlant Badge. Pay by credit card, PayPal or bank transfer. SEED point credit system. Growth, Impact and Happiness Guarantees. Pricing: a single Tree Kit is $12. Bulk and branded orders are lower and are quoted here. ## Page: Plant a Tree Event URL: https://forestnation.com/plant-a-tree-event/ Buyer: event and conference organisers, trade show teams, sponsors. Your event swag gets binned. A tree gift gets planted. Most branded swag is forgotten before the closing keynote. Give attendees a Tree Kit or a digital Gift Story instead. They plant it, watch it grow, and remember who gave it. Every gift plants matching trees in Tanzania. Three ways to work with us - Gift Stories: digital tree gifts sent instantly, triggered by registrations, check-ins and post-event follow-ups. Branded, no shipping, no addresses. - Tree Kits: handmade growing kits branded for your event. A booth giveaway people keep, a delegate gift, or a sponsor add-on. - Your named forest: plant trees per attendee, per registration or per booth visit. Your event grows a forest in your name in Tanzania, with field-measured planting data you can show sponsors and guests. Ways to use trees at your event Attendee and guest gifts. Engagement campaigns with custom quizzes, challenges and sustainability education. Conferences and trade shows. Scaled gifting with bulk sending, scheduling, CSV import and API integrations. How it works 1. You hand them out. Branded Tree Kits at registration or in the booth, or a digital Gift Story sent to every attendee. 2. They plant it. With a kit, seeds sprout in two to six weeks. With a Gift Story, a tree is planted instantly. Either way, matching trees go in the ground in Tanzania. 3. They remember you. You get a named Forest Profile and field-measured planting data to share. Proof: Happily, a global event production company, plants trees with ForestNation for the events they run. For events like TEDxHappily they linked each RSVP to a planted tree, so guests grew the forest with a single click. Since 2020 that has grown to over 114,275 trees, with clients including Startup Grind. Included free with every order, $1,070 of extras Custom design and branded mockup ($150 value). Named Forest Profile ($250 value). Impact certificates ($100 value). Social and PR kit ($120 value). Green-claims check ($200 value). Co-branding toolkit ($150 value). WePlant Badge for your website ($100 value). On bigger campaigns, field photos and videos with branded personal thank-yous from the people planting your trees. Grow Guarantee: seeds are chosen for an 80 to 95 percent germination rate. If they do not sprout, we send more, free. Every matching tree is guaranteed planted in Tanzania, with the data to prove it. Questions event organisers ask - Will this just be more swag that ends up in the bin? No. A Tree Kit is something people plant, keep and watch grow. The cups, lids, pellets, seeds and paper leaflets are 100% compostable. Pouches use a plant-based PLA lining made from cornstarch. The whole kit is plastic-free. - How do you guarantee the trees get planted? Every Tree Gift is backed by our Grow Guarantee. All planting is in Tanzania across five reforestation sites, measured in our Working Trees field study at about 0.025 tonnes of CO2 per tree per year with a 30 percent uncertainty discount applied. - Are the kits compostable and green-claims compliant? Yes, and that matters now. Under the EU ECGT, the UK CMA Green Claims Code and the US FTC Green Guides, vague eco-friendly swag is a regulatory risk, and that includes US companies. We do not make vague claims. ## Page: Plant a Tree Per Order URL: https://forestnation.com/plant-a-tree-per-order/ Buyer: ecommerce and retail brands, CSR and sustainability leads, CMOs. No gift required. Plant a tree with every order. Win more sales, keep more customers, even if sustainability is not your strong suit. Trusted by 500+ brands. Problems it solves Satisfy sustainability demands and comply with the strict environmental policies of your biggest clients. Stand out from competition by making sustainability a competitive advantage. Solve retention, because every order becomes part of your ongoing sustainability story. Solve engagement, using Forest Profiles, the WePlant Badge, Gift Stories and QR codes. Add value to existing products without changing your core products. Report measurable progress against sustainability goals, including trees planted and field-measured CO2 absorbed. The ForestNation Growth Plan 1. Pledge to plant. Decide how many trees you will plant per order. 2. Forest Profile. Customise it to showcase your brand and share your goals with clients. 3. Plant as you go. Plant via your Forest Profile or send a PO and we raise an invoice. At key milestones we provide impact updates for you to share. What you get Forest Profile. WePlant Badge and QR codes. Gift Stories, which can be auto-triggered on orders. Impact Guarantee, where we plant extra trees if needed to make sure your impact is delivered. Effortless setup, with our team integrating your Forest Profile with your current systems. Why giving back grows the business Research on the Top 100 PPAI distributors found that those with high responsibility grew twice as fast as those without: 58% average growth with high responsibility versus 28% without. 82% of Gen Z consider environmental impact when buying (PPAI). Programmes in action: Image Source plants 1 tree for every order placed and has built branded forests for Microsoft and Mercedes-Benz. Philips Monitors plants a tree for every green monitor sold, since 2020. No software and no integration is required. Programmes are activated by email. ## Page: Forest Distributor Program URL: https://forestnation.com/distributors-growth-plan/ Buyer: promotional product distributors, resellers and gifting platforms. Application only. Plant a tree with every order. Win more sales, keep more clients. The Forest Distributor Program is by application only and is currently accepting a limited founding cohort. Trusted by 500+ brands and leading promo distributors. Problems it solves The same set as plant-a-tree-per-order, framed for a distributor: meeting client environmental policies, differentiating in a crowded market, retention, engagement, adding value to an existing product line, and measurable sustainability reporting. How it works 1. Pledge to plant. Decide how many trees per order. 2. Forest Profile. Customise it to showcase your brand. 3. Plant as you go. Plant via your Forest Profile or send a PO. What you get as a Forest Distributor Forest Profile. WePlant Badge and QR codes. Gift Stories, auto-triggerable on orders. Impact Guarantee. Effortless setup and systems integration. Scale further, built with you as you grow - Sales enablement stack: a sales deck tailored to your team, an objection and FAQ sheet, live meeting and pitch support, co-selling on your key accounts. - Client delivery stack: per-client content hubs, per-client impact certificates, auto-triggered Gift Stories on orders, field-measured impact data to share. - Launch and support stack: done-for-you onboarding and systems integration. Proof: Solution Group in Italy plants 100 trees for every 5,000 euro of client spend and has funded more than 134,000 trees, with clients including L'Oreal Italia, LVMH and Henkel. Philips Monitors is delivered via distributor Galtec Solutions, 89,420 trees. FAQ - Does it hold up under the new green claims rules? We keep it to contribution, never offset or neutral claims, so it stands up to US FTC, UK CMA and EU ECGT scrutiny. - Why is it application only? We only partner with distributors already doing the work. ## Page: 100-Gift Pilot Program URL: https://forestnation.com/pilot-program/ Buyer: any company that wants to try the programme before committing. The 100-Gift Pilot is the B2B entry offer: 100 branded Tree Gifts and 100 trees, a live dashboard, the WePlant Badge and a 30-day guarantee. The pilot is $100 flat. What it gives you Send personalised Tree Gifts instantly. No shipping and no production delays. Track your corporate impact in real time. No import tariffs, because digital Gift Stories are delivered by email, QR code or messaging app. Request a proposal and you get a personalised proposal with ideas for your business, clear pricing and options for pilots or campaigns, and a place in a programme restoring real forests in Tanzania. Client voices on this page - Joseph Doolan, US Head of Environmental Affairs at TD Bank USA: "We were able to provide our customers with trees to plant at home, while supporting vital tree plantings around the world." - Sarah Correa, Director of Sales and Marketing, Westervelt: "There is no other promotional product on the market that makes an impact in the way the Forest Nation does." - Manuel Xueref, Owner, Solution Group: "The initiative we launched with ForestNation has helped our customers perceive us as a company who does things differently and makes their purchasing more meaningful." - Ashlyn Stout, Employee Coordinator, Logitech: "The ForestNation platform and engagement tools are critical in achieving our goals to take action." - Ieva Simmen, Head of Marketing, Appway: "The Appway Forest gives us another possibility to stay connected while strengthening the planet's ecosystem." ## Page: Impact Methodology URL: https://forestnation.com/impact-methodology/ The full scientific methodology behind every ForestNation impact figure. Every ForestNation Impact Certificate shows CO2 absorbed, oxygen produced, work hours created, hectares reforested, and food and income generated. This page explains where those numbers come from, what they are based on, and why they are deliberately conservative. The numbers, simply explained - CO2 absorbed: 0.025 tonnes per tree per year. Each tree absorbs an estimated 25 kg of CO2 per year, calculated from GPS-measured field data using peer-reviewed Tanzanian allometric equations, with a 30% uncertainty discount applied. Independently consistent with Trees for the Future's estimate of 22.7 kg per tree per year. - O2 produced: 0.1 tonnes per tree per year. An estimated 100 kg of oxygen per year, gross production across the full photosynthesis cycle, not only the oxygen derived from CO2 sequestration. - Work hours created: 0.04 hours per tree planted, total, not annual. Covers planting, watering and transplanting, based on Tanzania field labour rates ($2.15 per day, 7-hour day). A conservative floor, since employment from harvests and maintenance is not included. - Land reforested: 0.001 hectares per tree planted, total, not annual. Each tree restores 10 square metres, based on the IPCC LULUCF standard plantation density of 1,000 trees per hectare. - Food and income generated: $77 to $210 per fruit tree per year at maturity. Avocado around $77 per tree per year, papaya around $210. Fruit trees generate food and direct income for planting families from year three. These figures are estimated production capacity based on 2021 local market prices. Actual income realised will vary with market access, distribution and harvest conditions. We report this as economic potential created, not guaranteed income delivered. Using the figures To estimate the CO2 contribution from a number of trees, multiply the tree count by 0.025. For example, 10,000 trees contributes an estimated 250 tonnes of CO2 absorbed per year. To find the trees needed for a given CO2 figure, divide the annual tonnes of CO2 by 0.025. For example, 100 tonnes of CO2 per year divided by 0.025 is 4,000 trees. For product-linked reforestation programmes ForestNation recommends a more conservative tree ratio that accounts for covering a product's carbon footprint within the product's own lifetime, typically 3 to 5 years rather than a tree's full lifetime of 30 years or more; uncertainty stacking across both the product carbon footprint calculation and tree growth models; and the natural risks of long-term forest stewardship. The result is a higher tree-per-product ratio that is more defensible for product sustainability claims. Planting trees is a contribution to verified reforestation, not a mechanism to offset or neutralise emissions. ForestNation does not make or support net zero or carbon neutral claims. The data In 2023, Working Trees, a carbon measurement company co-founded by Stanford scientists, sent a two-person field team to Tanzania for ten days to physically measure the trees in our planting programme. The study was led by Leif Gonzales-Kramer with Dr. Aakash Ahamed and John Foye, with livelihoods modelling by impact economist Katrina Sill. Every individual tree was GPS-tagged and measured for diameter at breast height and height, across all five planting sites: Kitopeni, Yamba, Mkusu, Kivuga and Mmanyai. Each measurement was recorded with GPS coordinates, species, planting date and site. The dataset spans three age cohorts (5, 10 and 14 years) and 14 species, thousands of individual data points collected on the ground rather than estimated from a desk. The dataset and allometric calculation model are available to enterprise clients and regulatory reviewers on request. CO2 absorbed, calculation steps 1. Above-ground and below-ground biomass in kg calculated from measured DBH using Tanzania-specific allometric equations from peer-reviewed research (Mugasha et al., 2016). AGB (kg) = 0.9635 x DBH^1.944 and BGB (kg) = 7.5811 x DBH^1.168 2. Carbon is typically 45 to 50% of total dry biomass depending on species. Carbon fraction per species sourced from Nature Scientific Data (doi:10.1038/s41597-022-01396-1). 3. Carbon weight is converted to CO2 using the molecular weight ratio of CO2 (44 g/mol) to carbon (12 g/mol). CO2 (kg) = Carbon (kg) x 3.667 4. A 30% discount is applied to all calculated figures to account for natural variability in tropical species modelling. Only below-median field measurements are used as the baseline. Independent cross-check: Trees for the Future, one of the world's most experienced tropical agroforestry organisations, independently estimates 50 lbs (22.7 kg) of CO2 per tree per year for tropical agroforestry trees. Our field-measured, uncertainty-discounted figure of 25 kg per tree per year is consistent with that independent estimate. Oxygen created The oxygen figure represents estimated annual gross oxygen production of a mature tropical tree, the total O2 made available to the atmosphere through the tree's full photosynthesis cycle. This differs from the oxygen that can be derived by cross-multiplying the CO2 figure, which would give around 18 kg per year via photosynthesis stoichiometry. Gross production is reported because it better reflects the full ecological contribution of a living tree. The figure of 100 kg per year (0.1 tonnes) is based on an estimate of 200 lbs per mature tropical tree per year. Transparency note: the CO2 and O2 figures use different methodological bases and should not be directly cross-multiplied. Disclaimer, verbatim in substance Individual tree performance will vary. These figures have not been independently verified by a third-party carbon registry and do not constitute verified carbon credits or carbon offsets under any voluntary or compliance carbon market standard. ForestNation does not claim that tree planting neutralises, offsets, compensates for, or eliminates any quantity of greenhouse gas emissions. Trees planted through ForestNation fund verified reforestation, a positive contribution to forest restoration. They are not a mechanism for reaching net zero or carbon neutrality claims. This methodology was prepared in good faith and reviewed against EU ECGT Directive 2024/825, the UK CMA Green Claims Code and the US FTC Green Guides. ForestNation's preferred verification standard is the Open Forest Protocol (https://www.openforestprotocol.org/), and our Tanzania project is whitelisted with OFP. # ============================================================ # END # ============================================================ # Canonical summary: https://forestnation.com/llms.txt # Sitemap: https://forestnation.com/sitemaps.xml