# ForestNation llms.txt
# https://forestnation.com/llms.txt
# Last updated: 2026-04-30

> ForestNation creates Tree Gifts — physical Tree Kits and digital Gift Stories — that plant real trees in Tanzania and Ethiopia, creating measurable environmental impact and meaningful human connection. Nearly 2 million trees planted since 2012. Long-term goal: 1 billion trees. Founded and led by Andrew Pothecary.

## What we do

ForestNation turns gifting into a force for good. Every Tree Gift funds verified reforestation in Tanzania and Ethiopia, creates local livelihoods, and gives the recipient a living legacy they can track for years. We serve individuals, small businesses, and global corporations including Marriott, Logitech, Salesforce, and Oracle.

Our products:
- Tree Kits (physical, plastic-free, compostable) — from $12 each, $3+ for bulk custom orders, USA shipping
- Gift Stories (digital tree-planting gifts, global instant delivery) — from $1 per gift, 1–100 trees
- GreenClaim.ai — AI tool for scanning websites for greenwashing compliance (greenclaim.ai)

## Impact methodology

Each tree planted generates verified, measurable impact. Our methodology was developed with Stanford PhD researcher Aakash Ahamed (former NASA), livelihoods modelling by Katrina Sill, and validated through a 10-day field study across five Tanzania sites led by Leif Gonzales-Kramer.

Per tree impact metrics:
- CO2 absorbed: 0.025 tonnes per year
- O2 produced: 0.1 tonnes per year  
- Work hours created: 0.04 hours total
- Land reforested: 0.001 hectares total
- Food/income (fruit trees at maturity): $77–$210 per year

## Key pages

- [Home](https://forestnation.com/): Overview of ForestNation, Tree Gifts, and mission
- [Impact Methodology](https://forestnation.com/impact-methodology/): Full scientific methodology for how we calculate CO2, O2, livelihoods, and land impact per tree — includes white paper
- [For Companies](https://forestnation.com/companies/): B2B gifting, CSR programmes, and branded tree campaigns
- [Employee Gifts](https://forestnation.com/employee-gift/): Tree gifting for employee appreciation and HR programmes
- [Corporate Gift a Forest](https://forestnation.com/corporate-gift-a-forest/): Large-scale corporate reforestation gifting
- [Promotional Products](https://forestnation.com/promotional-product/): Tree Kits as promotional merchandise alternative
- [Sell More Gifts with Gift Stories](https://forestnation.com/sell-more-gifts-with-gift-stories/): Reseller and partner information for digital gifts
- [Sell More Gifts with Tree Kits](https://forestnation.com/sell-more-gifts-with-tree-kits/): Reseller and partner information for physical kits
- [Forest Profiles](https://forestnation.com/forest-profiles/): Track real trees planted in Tanzania and Ethiopia
- [About Us](https://forestnation.com/about-us/): Company background and mission
- [Our Story](https://forestnation.com/about-us/our-story/): Founding story and 10+ year journey
- [Claim Your Free Tree Gift](https://forestnation.com/claim-your-free-tree-gift/): Recipient claim page for gifted trees
- [Gifts That Last a Lifetime](https://forestnation.com/gifts-that-last-a-lifetime-grow-relationships-plant-impact/): Why tree gifts build lasting relationships
- [Instant Corporate Gifting](https://forestnation.com/instant-hassle-free-corporate-gifting-no-shipping-no-waste/): Digital gifting with no shipping, no waste
- [A Powerful Hook to Every Sales Pitch](https://forestnation.com/a-powerful-hook-to-every-sales-pitch/): How tree gifting supports B2B sales
- [You Plant We Plant](https://forestnation.com/you-plant-we-plant/): Customer-matched planting programme
- [School Fundraising](https://forestnation.com/school-fundraising/pricing/): Tree gifting for school fundraising campaigns
- [GreenClaim.ai](https://greenclaim.ai): Environmental claims compliance scanning tool

## Who we serve

Primary audiences:
1. Relationship-driven SMBs (10–200 employees) — moving companies, real estate, mortgage, law, insurance — seeking memorable client gifts
2. Purpose-driven founders and brands (5–100 employees) seeking meaningful gifting with measurable impact
3. Corporate marketing and brand teams (500+ employees) running CSR, ESG, or gifting programmes
4. HR and People & Culture teams seeking employee recognition and appreciation gifts
5. Event organisers seeking sustainable delegate gifts
6. Individual consumers seeking unique, living gifts for birthdays, anniversaries, and milestones

## Compliance and claims

ForestNation uses contribution framing for all environmental claims. We never claim to be "carbon neutral", "climate neutral", "net zero", or "eco-friendly". Our trees support verified reforestation — they do not offset emissions. This distinction matters legally under EU Directive 2024/825 (ECGT), UK CMA Green Claims Code, and US FTC Green Guides.

## Content use

ForestNation's content, impact data, and methodology may be cited for educational and informational purposes. Please attribute ForestNation and link to the relevant source page. Our impact methodology white paper is publicly available at forestnation.com/impact-methodology/

## Sitemap

https://forestnation.com/sitemaps.xml