Panasonic TOUGHBOOK Forest

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Tons of CO2

absorbed per Year​


Tons of O2

created per Year​


Work Hours

created per year



of land reforested

We are sending ForestNation tree kits as part of a campaign to launch our new Partner Portal.

The Partner portal is where our partners can register deals, download TOUGHBOOK assets and increase their knowledge of TOUGHBOOK through webinars and e-learning courses.

The tree kits are being sent to over 500 partners and we are encouraging them to register their trees and therefore pledging to plant a tree.

We hope that we can make a difference to the sustainability in Tanzania through this campaign. We also hope that lots of our partners will get involved in doing a bit of good!

panasonic toughbook europe marketing team with forestnation tree kits

About us

Panasonic TOUGHBOOK – leading the world in rugged laptops and tablets since 1996

When people ask, “Which are the best rugged laptops and tablets in the world?”, we believe there are several factors that mean Panasonic TOUGHBOOK is the right answer.

Panasonic TOUGHBOOK tree kits

Our heritage, our track record of success, our specialist engineering, sector expertise and ‘voice of the customer’ approach, our world-class service and commitment to innovation – they all combine to put TOUGHBOOK rugged laptops and tablets one step ahead.

But if that is still a subjective answer, when it comes to the question of who is the world market leader in rugged computing, the answer is absolutely definitive. Panasonic TOUGHBOOK.

Our social responsibility

Aware that society’s expectations of the role of corporations in resolving these global social issues is rising, Panasonic formulated the Panasonic Environment Vision 2050 in 2017 to determine our own initiatives in responding to the expectations and requests from our stakeholders.

The Environment Vision 2050 means to work towards creation and more efficient utilization of energy which exceeds the amount of energy used, aiming for a society with clean energy and a more comfortable lifestyle.

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WePlant Impact

We’re being Socially Responsible by Planting Trees with ForestNation.

Trees Planted
CO2 absorbed*
O2 creation*
*tons per year
Impact Certified by ForestNation

You Plant We Plant Impact

We plant matching trees for every Tree growing kit that companies give to their community, teams or customers. Our nurseries in developing countries like Tanzania plant and take care of these trees as they grow into a forest. We also plant more when people name their Trees on ForestNation.

For every 1000 matching trees ‘We Plant’:

  • 25 tons harmful Carbon Dioxide is offset per year
  • 100 tons of Oxygen is created per year
  • 40 hours of employment is guaranteed for local people
  • 1 hectare of degraded land is reforested

For every 1000 Trees ‘You Plant’:

  • 1000 people are connected to nature
  • 8 hours of work created for our Tree kit makers

We use locally harvested tree seeds in each Tree kit, so people can nurture home grown trees. Each kit is handmade with love by local Tree experts. Every element of the Tree kit is either compostable of biodegradable, leaving zero waste behind.

A tropical tree absorbs 50 pounds of atmospheric Carbon Dioxide per year. That translates to 25 tons of CO2 absorbed per year for 1000 trees. To put this in perspective, around 25 tons of CO2 is emitted per year by 5 passenger vehicles.

Please note that the CO2 aborption per year is a weighted average. This is because trees have low CO2 absorbing capacity in their early years, peaking as they gain maturity and then slowing down as they grow older.

You can learn more about the calculations here.

On average trees produce 4 to 5 times the amount of co2 they sequester each year depending on the species. So we are basing our CO2 number as a conservative estimate at 4 times.

Learn more here.

We plant 1000 trees per hectare as a general standard of reforestation and agroforestry practices. This allows for adequate space for the trees to grow naturally as part of the forest.

It takes 68 hours for 1 person to create 10000 tree seedlings. Then approximately 1 hour per day to maintain every 1000 seedlings.

All this translates 40 hours of work created at our nurseries for every 1000 trees.