Starwood Hotels ForestNation

Say Thanks to Starwood Hotels!

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Starwood Hotels Round Table event

Starwood used the tree kits to raise environmental awareness during EAME “Roundtable Events” (internal divisional conference). Starwood recognizes the importance of educating and training associates on environmental sustainability initiatives.  Starwood also organised a local tree planting event with the directors and managers of their Hotels.  Other team activities included fundraising for UNICEF and beach cleaning.  A great way to motivate the team and look after the local environment

We chose ForestNation because it’s a tangible and interactive product and we really love the concept “You Plant We Plant”. We used the Tree Kits as a corporate gift in our welcome packs at our Round Table Event to reinforce our message that we are serious and committed to Corporate Social Responsibility.

~ Alexandra Leclerc, Associate Director Global Citizenship (CSR) for Starwood Hotels & Resorts

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Starwood Hotels & Resorts Worldwide, Inc. is one of the leading hotel and leisure companies in the world with 1000 properties in nearly 100 countries and territories with 145,000 employees at its owned and managed properties. Starwood Hotels is a fully integrated owner, operator and franchisor of hotels, resorts and residences with the following internationally renowned brands:St. Regis®, The Luxury Collection®, W®, Westin®, Le Méridien®, Sheraton®, Four Points® by Sheraton, and the recently launched Aloft®, and Element SM.
Starwood has quietly been an industry leader in implementing energy efficient, emission reducing technologies. Through collaboration with our hotel owners, franchisees, suppliers and business partners, we will actively work to reduce the environmental impact of our practices aimed at conserving natural resources, minimizing waste and pollution, enhancing indoor environmental quality, establishing and reporting on key environmental performance indicators, and raising environmental awareness among our associates, guests and communities.

You Plant We Plant Impact

We plant matching trees for every Tree growing kit that companies give to their community, teams or customers. Our nurseries in developing countries like Tanzania plant and take care of these trees as they grow into a forest. We also plant more when people name their Trees on ForestNation.

For every 1000 matching trees ‘We Plant’:

  • 25 tons harmful Carbon Dioxide is offset per year
  • 100 tons of Oxygen is created per year
  • 40 hours of employment is guaranteed for local people
  • 1 hectare of degraded land is reforested

For every 1000 Trees ‘You Plant’:

  • 1000 people are connected to nature
  • 8 hours of work created for our Tree kit makers

We use locally harvested tree seeds in each Tree kit, so people can nurture home grown trees. Each kit is handmade with love by local Tree experts. Every element of the Tree kit is either compostable of biodegradable, leaving zero waste behind.

A tropical tree absorbs 50 pounds of atmospheric Carbon Dioxide per year. That translates to 25 tons of CO2 absorbed per year for 1000 trees. To put this in perspective, around 25 tons of CO2 is emitted per year by 5 passenger vehicles.

Please note that the CO2 aborption per year is a weighted average. This is because trees have low CO2 absorbing capacity in their early years, peaking as they gain maturity and then slowing down as they grow older.

You can learn more about the calculations here.

On average trees produce 4 to 5 times the amount of co2 they sequester each year depending on the species. So we are basing our CO2 number as a conservative estimate at 4 times.

Learn more here.

We plant 1000 trees per hectare as a general standard of reforestation and agroforestry practices. This allows for adequate space for the trees to grow naturally as part of the forest.

It takes 68 hours for 1 person to create 10000 tree seedlings. Then approximately 1 hour per day to maintain every 1000 seedlings.

All this translates 40 hours of work created at our nurseries for every 1000 trees.