To offset the carbon emissions that each of our productions produced in 2022, we will issue the planting of over 100 acres of trees. However, our real goal is actually to reduce the amount of trees we need to plant. 🌳🌳✨
This year was 5x more trees than what we had to plant last year with a virtually-oriented show lineup. With the watershed return to onsite productions, we certainly saw more travel, which unfortunately means more carbon emissions (and hence, so many trees that needed to be planted to offset it).
We mitigated this by:
– Always offering a livestream option to guests which broadened reach
– Initializing more hub and spoke conferences which made way for deeper local activation
– Utilizing over 90% remote or local team members for each project
– Sticking to our sustainable production playbook
– And calculating all emissions of the event – including guest travel – and planting enough trees to offset those emissions in our forest.
Shout out to ForestNation who are the stewards of our Happily Forest in Tanzania.