The Recognition Forest. The year-round programme for HR and people leaders.
Recognition your people remember. A team that stays.
A living forest for every employee, planted every year and fully managed for you. For less than 1% of their salary.
The numbers behind a team that stays
The numbers people leaders already know. This programme answers every one of them.
78%
more productive when recognised more often. Nectar HR, 2023
71%
less likely to leave when recognised more. Nectar HR, 2023
65%
prefer an employer with strong environmental policies. Censuswide, 2020
40%+
of Gen Z and Millennials would switch jobs over climate. Deloitte, 2023
58%
say action on the environment at work supports their mental health. Mind Share Partners, 2023
$15k+
to recruit and train each person who leaves. Industry estimate
The problems every people leader knows. Solved.
Win the talent race
Candidates want employers with real values. A tree planted in their name from day one proves yours, before they have even signed.
Recognition without the admin
The scheduler sends recognition at exactly the right moment, automatically. Set it once and never miss a birthday, anniversary or milestone again.
Keep the people you fought to hire
People who feel valued stay. A growing forest in their name is a reason to stay that a one-off gift never gives them.
Engagement they opt into
Tree Posts and team challenges turn recognition into something people share and come back to, not a perk they forget.
A shared mission, not just a job
You Play, We Plant challenges give the whole team something to grow together, wherever they are in the world.
Proof for your ESG report
Every tree is field-measured in Tanzania. Your Forest Profile gives you the numbers and stories to put straight into your reporting.
One living forest for every employee. Yours to tell your way.
Every employee gets a living forest in their name. How you celebrate it is up to you.
A living forest, per employee
500 trees a year, planted in their name in Tanzania, with their own live Forest Profile. This is the core.
Gift Stories, free
A personalised digital gift moment for any milestone, with a voice note and photos. Included.
Tree Kits, add-on
A physical, plant-it-yourself kit for the moments that deserve something in their hands.
Team challenges, add-on
You Play, We Plant quizzes and challenges that turn recognition into engagement.
Why a forest beats the usual gift
The gift teams actually celebrate
A mug ends up in a drawer. This gets the whole team on their feet. Real brands, real teams, toasting the forest they grew together.
A gift that keeps growing
Unlike a gift that is gone in a day, a forest grows for decades. Your team feels it every time they check their tree.
They name them and check on them
Give someone a tree and they make it their own. Naming challenges and Tree Posts turn a one-off gift into something the team keeps coming back to.
See it in action
Two ways your people experience it: a Tree Kit they plant at home, and a personalised Gift Story.
Tree Kits
Gift Stories
A recognition programme that runs itself
What 500 trees per employee actually does
CO2 figures are field measured in Tanzania at about 0.025 tonnes per tree per year, with a 30% uncertainty discount applied. A contribution to verified reforestation, never an offset and not a carbon credit.
Per employee, per year
500
trees planted
12.5t
of CO2 absorbed yearly
50t
of O2 created yearly
20
work hours created in Tanzanian communities
At a team of 100
50,000
trees planted
1,250t
of CO2 absorbed yearly
2,000
work hours created in Tanzania
50
hectares of land reforested
Beyond carbon: food and income for real families
We plant fruit trees alongside forest trees. From year three they generate food and direct income for the families who plant and tend them. This is not charity. These are working trees, growing in the same forest as the one you plant for your team. The forest stays with them, even after they leave, and so does the memory of who planted it.
~$77
per avocado tree, per year
~$210
per papaya tree, per year
The smartest money you will spend on your team
A meaningful tree programme costs $500 per employee a year. That is less than 1% of their salary, and a fraction of what you spent hiring them. Recruiting and training one person runs $15,000 to $20,000. This is 2 to 3% of that, and your team feels it every time their forest grows.
Your Company Forest. Everything done for you.
A named Forest Profile for your company and every employee
A live, branded page where each forest grows in Tanzania.
INCLUDED
Personalised Gift Stories for any moment you choose
A branded digital gift with a voice note and photos, scheduled for any milestone.
INCLUDED
Milestone scheduling, bulk send and automations
Set it once and it runs across the whole year.
INCLUDED
Signed impact certificates and quarterly ESG reports
Ready to drop straight into ESG and board decks.
INCLUDED
Green-claims check on every message
Reviewed against US FTC, UK CMA and EU ECGT before it ships.
INCLUDED
Co-branding, custom design and a dedicated manager
Your brand throughout, with a real person to run it.
INCLUDED
A social and PR content hub, plus a WePlant badge
Ready-to-post assets and a live impact badge for your site.
INCLUDED
Tree Kits and team challenges
Something physical to plant at home, plus You Play We Plant quizzes.
ADD-ON
No platform fees. No per-seat charges. Trees are $1 each, and $500 a year covers a meaningful forest for each employee.
We onboard a limited number of managed programmes each quarter, so every client gets a dedicated manager. Q4 gifting windows fill early.
Next to what you already spend, this barely registers
Every company already invests thousands in each employee. It is just scattered across budgets, so nobody adds it up.
Average salary, per year
$60k to $100k
To hire and train one person
$15k to $20k
Recognition budgets today
$600 to $1,200
The Recognition Forest
$500 a year
$500 a year per employee. Less than 1% of their salary, and 2 to 3% of what it cost to hire them. Less than you already spend on recognition that gets forgotten.
Two guarantees
Growth Guarantee
We keep working with you until your programme is live, loved and planting.
Impact Guarantee
Every tree is planted and field-measured in Tanzania. We only count trees that are in the ground, so your impact claim always holds up.
Trusted by teams worldwide
Real teams, real forests
“Forest Nation aligns with the Westervelt mission. There is no other promotional product on the market that makes an impact the way Forest Nation does. Partnering with Forest Nation ensures we are teaming with a company that shares our goals.”
“With many Logitech employees working from home, the ForestNation platform and engagement tools are critical in achieving our goals to take action.”
“As our employees are located all over the world, we want to engage in a fulfilling activity that helps us stay connected. Planting trees through ForestNation and engaging in the Appway Forest gives us another way to stay connected.”
“We really liked their concept, you plant one, we plant one. It is a simple yet very effective campaign that allows us to be part of something bigger. This ties in well with our agenda and how we can support environmental projects.”
“ForestNation has been amazing to work with. We love checking in to see how many trees our recipients have planted and the impact of doing so. Swadesh is an incredible partner, always thinking of new ways to work together. We love ForestNation!”
Frequently Asked Questions
What is an employee tree programme and how does it work?
You choose the moments you want to recognise, like new hires, anniversaries and promotions. We plant trees in each employee's name in Tanzania and deliver a personalised Gift Story. You track it all in your Forest Profile.
How quickly can we launch?
Most programmes go live within days. Pick a template, add your branding, and we handle the rest. Fully custom designs usually take two to three business days.
Can you design and run it for us?
Yes. This is a fully managed programme. Our team designs your Gift Stories, sets up the sending, and gives you a dedicated programme manager.
How does pricing work?
Trees are $1 each. The core is 500 trees per employee a year, about $500 a person, and everything else is included. Managed programmes are priced per employee. Request a proposal and we will build the number around your team and budget.
How do we use the impact data for ESG reporting?
Every employee and your company gets a live Forest Profile with field-measured tree data, CO2 contribution and community stories you can put straight into your ESG and people reports.
How do employees receive their Gift Story?
By email, messaging app, or QR code. You can send one by one, bulk send, or schedule in advance. No shipping required for Gift Stories.
Can we mix Tree Kits, Gift Stories and challenges?
Yes. Most teams mix them. Gift Stories for most moments, Tree Kits for the ones that deserve something physical, and quizzes or challenges to drive engagement.
Where are the trees planted?
All trees are planted in Tanzania, where they are field-measured and help create local livelihoods. You get verified planting data you can track and share.
Request your proposal
Tell us about your team and we will send a programme and pricing built for you. No pressure, no obligation.
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