Who: Fintech company with more than 10 million members.
What: Tree Kit Cups with logo branding, plus Online Forest and Tree Posts campaign
How: Earth Day ’22 gift dropshipped to 150 employees working remotely across the US
Why: To engage team members in a unique way for Earth Day, both offline and online
Earth Day Gift For Employees
Albert Corporation gifted tree kits to employees for Earth Day 2022. The tree kits were shipped individually to 150 employee addresses from the ForestNation Fulfillment center in Knoxville, Tennessee. Fun fact – the tree kits are assembled by people with disabilities who are employed by our Fulfillment center – another great cause to support 🙂
Albert opted for simple logo branded tree kit cups that come with ‘You Plant We Plant’ messaging. This message communicates the cause and further encourages recipients to grow their trees. 10 matching trees were planted for each Tree kit, so 1500 trees were planted in Tanzania in the Albert Forest.
Have you seen Dua Leafa or Selena Growmez? 🙂
All Tree Kits have a unique code for recipients to name their trees online and post photos, messages and updates as their tree grows. The Tree posts are linked to Your Forest profile. This is great UGC for your brand.
To encourage recipients to take this action, we plant 1 more tree for free. Albert took this up a notch by promising further rewards for the most creative photos and tree names. This produced amazing results. Here are some of the best posts…
You can see all Tree Posts from this campaign here.
Kudos to the amazing Albert team for making this super fun.