For Earth Day 2024, Lakeshore Learning wanted to create a memorable experience for their community. They came up with a brilliant idea: letting everyone name their own Tree Kit right on the spot!
Name Your Tree, Make It Yours
Here’s what made Lakeshore Learning’s Earth Day celebration so special:
- The Tree Kits had a dedicated space for people to write their tree’s name.
- Every employee and store visitor received a ForestNation Tree Kit.
People loved it! Some named trees after loved ones, while others got super creative with funny or inspiring names. By naming their trees on the spot, people felt a stronger connection to their new leafy friends.
Earth Day Activities Full of Fun and Learning
Lakeshore Learning made the event even more engaging by:
- Setting up interactive planting stations where children could learn about the environment by planting their own trees.
- Hosting an exciting storytime session to bring the celebration to life.
Campaign Impact
Here’s the impact of Lakeshore’s campaign:
- They planted over 12,000 trees in the Lakeshore Forest in Tanzania. Each Tree Kit plants matching trees to sequester carbon and create sustainable livelihoods.
- People shared photos and stories about their trees on Lakeshore’s Forest Profile.
Key Takeaways
Here are the key learnings and takeaways from this campaign’s success:
- Make a difference for the environment through eco-friendly corporate gifts.
- Build strong connections with employees, customers, and the community.
- Create unforgettable experiences by adding personal touches like on-the-spot tree naming.
Lakeshore Learning created a truly special and engaging Earth Day celebration that left a lasting impact on everyone involved.