20,513 trees

Who: Building supplies chain.

What: Globe shaped Tree kits.

How: In-store retail promotion.

Why: To promote their CSR activities.

Totem used the tree kits as an In-Store Retail Promotion to contribute towards, and to promote, their existing tree planting efforts. The tree kits offered Totem a unique way to engage with their clients by getting them get involved in their corporate social responsibility initiative.

“It is a wonderful and original program that was well received. It also made it easier for us to not only plant trees but it was a natural and easy extension of our program.”

~ Trevor Sweet, Marketing Director, Totem.