Are you ready to add
an emotional hook
to every sales pitch?
Answer 15 questions to find out.
It only takes 3 minutes
This assessment will help you measure and improve 3 things:
1. The emotional impact of your proposals
So your brand stands out in a sea of “me-too” messaging
2. Your ability to inspire trust from buyers
So clients say “yes” to more than just specs and pricing.
3. The effectiveness of gifting in your sales process
So every touchpoint builds momentum – not just noise.
I’m Andrew Pothecary – founder of ForestNation. I’ve spent the last 15 years helping B2B brands like Philips Monitors, Oracle, and Salesforce turn their outreach into something clients remember – and respect.
With nearly 2 million trees planted and hundreds of campaigns launched, we’ve proven that sales success isn’t just about what you offer – it’s about how you make people feel.
Why planting emotion in your pipeline pays off:
Gallup's 70/30 principle shows that roughly 70 % of B2B purchase decisions are driven by emotion - only 30 % by pure logic.
Nearly 80 % of professional buyers now reward brands that help them hit both business goals and bigger-picture goals such as sustainability and social impact
AHarvard Business Review reports that customers who feel an emotional bond with a supplier are 50 %+ more valuable over their lifetime than those who are merely "satisfied."
Bottom line: when you connect with a buyer's personal drivers - confidence, career risk, impact - you build a moat no competitor can undercut on price.
Start the quiz!
It’s just 15 questions, takes less than 3 minutes, and you’ll get instant, personalized results.
It’s completely free – and may be the most impactful 3 minutes of your sales strategy this year.
“Forest Nation aligns with the Westervelt mission of sustainabile environmental investing. There is no other promotional product on the market that makes an impact in the way the Forest Nation does. Parntering with Forest Nation ensures that Westervelt is teaming with a company that shares in our goals of commercial and environmental sustainability.”
“With many Logitech employees working from home, the ForestNation platform and engagement tools are critical in achieving our goals to take action.”
“As our employees are located all over the world, we want to engage in a fulfilling activity that helps us stay connected. Planting trees through ForestNation and engaging with one another in the Appway Forest gives us another possibility to stay connected while strengthening the planet’s ecosystem.”
“We really liked their concept âyou plant one, we plant one’. It is a simple yet very effective campaign that allows us to be part of something bigger. This ties in well with our sustainability agenda and how we can do things concretely to mitigate our impact on the environment.”
“ForestNation has been amazing to work with! We love checking in to see how many trees our recipients have planted and the overall environmental impact of doing so – it’s also fun to see the pictures and names they give their trees! Swadesh is an incredible partner who is always thinking of new ways to work with Snappy and openminded when we come to him with ours ? We love ForestNation!”
