Earth Month 2022 Gift with Purchase Campaign
During Earth Month in April 2022, Brondell gifted a Tree kit for every order shipped. They planted a matching tree in Tanzania for every tree kit grown by their customers, using the #YouPlantWePlant feature of the tree kits.
April is the perfect time for this kind of campaign with the onset of spring and big occasions like Earth Day on 22nd April, Earth Hour on 28th of April, and lots of Arbor Day events – all great opportunities for companies who want to communicate they care for our planet, particularly for a company like Brondell with a big focus on sustainability.
Campaign Launch
Brondell created buzz for this campaign by announcing it through this video.
This video is a powerful way to show their customers the impact to be created in Tanzania and also visualize how their trees would grow from the tree kits. They shared this video in their email newsletter and on their social media pages.
Tree Kit pouches with custom branded label was used. The pouches are easy to mail as they’re almost like a flat mailer – so perfect for Gift with Purchase.
You can learn more about their campaign on the Brondell Forest.
Engagement so far
- 2,372 Trees gifted to customers
- 2,372 Matching trees planted in Tanzania
- 36 customers further engaged by naming their trees.
Here’s the first impact update from their planting in Tanzania.
Given the success of this campaign, Brondell has decided to continue the campaign next year.
The unique thing about the tree kits is that Brondell can reengage all the customers who purchased this April to post an update to their tree post next Earth Day – they can post photos and messages as their tree grows.
Thanks to our partner Image Source for making this happen.