Who: The largest and most diverse network of independent event specialists in the world, a company of full-service event solutions and live media creation.
What: Planting trees for their clients to offset carbon emissions and contribute to green events.
How: Planting trees after each event, they calculate the carbon emitted from the desktops of talent, tech, team, and guests. Then they take a percentage of the event’s profits to plant trees in their forest.
Why: To become a carbon negative event company by 2030 and to care about the future of our planet by using technology to create unique, fun, carbon zero events.
Events contribute to the industries that emit the most greenhouse gases
The carbon footprint of the events industry can vary significantly depending on various factors, such as the size of the event, the location, the duration, the means of transport used, the facilities used and the energy efficiency of the same, among others. The energy industry (electricity, heat and transport) produces around 73.2% of the global greenhouse gas emissions and the waste sector produces 3,2% (Ourworldindata, 2021).
Event industry often generates a significant amount of carbon emissions due to various associated activities, such as energy consumption for lighting, space heating and cooling, use of sound equipment and systems, production and distribution of food and drinks, as well as the movements of the participants and waste management.
Some of the major sources of carbon emissions in the events industry include:
- Energy Consumption: Using electricity and fossil fuels to power lighting, sound, and heating/cooling equipment contributes to carbon emissions. Also, if the electricity comes from non-renewable sources, such as power generated from coal or natural gas, the emissions will be higher.
- Transportation: The travel of participants, both locally and internationally, can generate a significant amount of carbon emissions, especially if individual modes of transportation such as cars or planes are used.
- Waste management: Improper disposal of event waste can contribute to greenhouse gas emissions, especially if organic waste is sent to landfills, where it decomposes and releases methane, a potent greenhouse gas.
Carbon Zero Events
Because of all the emissions produced on live events, Happily implemented the strategy of Green Events. They offer virtual events and live events in which to offset any emissions, they adopted a reforestation program that replants trees based on the carbon footprint of their clients’ event
Virtual events, on average, reduce 97% of carbon emissions from live events, because there is no need on flying or transporting goods, which typically accounts for more than 90% of an event’s carbon emissions. After each event, Happily calculate the carbon emitted from the desktops of talent, tech, team, and guests. Then they take a percentage of their profits to plant trees in the Happily Forest, which is located in Tanzania.
They also have a sustainability certification exam that, when passed by their freelancers, pays them out an additional bonus upon successful completion of a green event.
Social Media Promotions
The Happily team did a great job hyping up their achieved goal. They are sharing the amount of trees that were planted in Tanzania in order to offset carbon emissions emitted in their events.
You can see the post in here.
Forest eGifts 2022
Happily is sending out digital Forest gifts to clients who did events with them. This is a unique way to engage leads and make an impact with clients and guarantee the waste is reduced.
We’re planting in Tanzania, in the Usambara region, which has experienced heavy deforestation in the past 15 years, ruining livelihoods of local people. With the efforts and forests of companies like Happily 🙂 we are:
1. Providing education and empowering students to reforest their future.
2. Planting trees along riverbanks, which ensures a fresh water supply.
3. Providing additional timber for the local wood industry to source.
4. Enhancing natural resources that help farmers produce better crops.
- 14,099 Trees Planted in this Forest.
- 25,711 Giving Trees to other Forests.
- 39,810 Total Trees
“While planting a bunch of trees *sounds* awesome, we’re sober about the number. It’s 5x more than last year, as post-pandemic travel retreats picked up. That said, I am still proud of our reduce first approach to producing” Says Sarah Shewey, Fouder and CEO of Happily