Where Digital Cards Meet Living Trees
Haystack is the world’s largest digital business card platform, helping organizations ditch printed cards, cut waste, and build modern connections.
Since 2022, Haystack has teamed with ForestNation to make that digital shift count for more than just saving paper. They’ve planted trees, built forests, and shown that every connection can grow something real. Their dedicated forest profile shows their commitment in action.
The Challenge: Making Sustainability Concrete
Haystack’s business is inherently digital; clean, efficient, and built to reduce waste. But they didn’t want to stop there.
They wanted their eco credentials to be:
- Tangible: more than “less paper”
- Visible: something customers could see
- Scalable: something that could grow with every new user
And most of all, meaningful. A program with real impact, not just another green sticker.
The Solution: A Forest That Grows With Every Card
In 2022, Haystack launched a living partnership with ForestNation. They created a branded forest in Tanzania where trees are planted to honor each client relationship.
🌱 2,500 trees planted monthly: backing their sustainability vision with steady, ongoing reforestation
🌍 Agroforestry approach: their trees restore land, empower farmers, and help rebuild ecosystems
📈 Impact made visible: through a branded Forest Profile showing their growing grove and the lives it supports
With ForestNation, they turned a product benefit into a global environmental story.
The Results: From Digital Cards to 85,000 Real Trees
- Over 85,000 trees planted by October 2025; absorbing an estimated 2,125 tons of CO₂ per year
- Haystack is trusted by 8 million people across 400,000+ companies, including leading organizations such as Vodafone, PwC, and the United Nations.
- A forest that’s not just growing, but inspiring others to follow
With over 85,000 trees planted since 2022, Haystack has turned their sustainability pledge into real, growing impact. As their user base continues to expand, their forest is ready to grow with them.
A Growing Community, A Growing Opportunity
Haystack’s rhythm of planting 2,500 trees monthly is a beautiful baseline. A pulse of purpose that sets them apart.
And as their user base continues to scale, it opens a hopeful new question:
What if we gave every user their own tree to grow in the Haystack forest?
It’s not a challenge. It’s an invitation. A vision we’d be honored to help bring to life.
Together, we’ve already built a forest that lives in Tanzania and echoes across the globe. As Haystack’s digital reach expands, so can its forest’s canopy; tree by tree, user by user.
Takeaway: Every User, Every Tree, A Legacy That Lasts
Haystack didn’t just digitize business cards. They created a living story where every user can help reforest the world. That’s the power of combining product, purpose, and planet.
And they’re just getting started.
👉 Want to build a forest alongside your growth? Let’s plant something extraordinary together.