Thoughtful Gifting, Lasting Roots
Pets Table is known for making home cooking simple, fun, and sustainable. But beyond the kitchen, they wanted their corporate gifting to carry deeper meaning.
That’s why they partnered with ForestNation: to create custom Tree Kit pouches that not only align with their sustainability goals, but also bring comfort to clients experiencing loss.
The Challenge: A Gift That Truly Resonates
Pets Table didn’t want to send just another branded item. They asked:
- How can we show genuine care and empathy for clients who lost a pet?
- How do we make our gifts meaningful while staying true to our sustainability values?
- Can we create something that grows into a lasting memory?
They needed a solution that was both personal and purposeful; a way to show compassion and commitment to the planet at the same time.
The Solution: Custom Condolence Tree Kits
ForestNation designed branded Tree Kit pouches for Pets Table with a heartfelt message: each kit honored the memory of a beloved pet while planting matching trees in Tanzania.
Here’s what made it work:
- Personalized Messaging → “To honor the memory of your dog, we’ll be planting a tree…”
- Healing & Legacy → Families could plant their own tree at home, creating a living tribute.
- 1-for-1 Impact → Every pouch included one matching tree planted in Tanzania, restoring land and supporting local communities.
- Seamless Fulfillment → Kits stored and shipped on-demand from ForestNation’s warehouse.
The result was a gift that blended empathy with impact; one that customers could connect to emotionally and tangibly.
The Results: Comfort That Grows
In just a few months, Pets Table transformed gifting into a program of care and sustainability:
- 🌱 200 condolence Tree Kits created, customized, and stored.
- 💙 Gifts that comfort grieving clients with a meaningful way to honor their pets.
- 🌍 A Pets Table Forest Profile showing trees planted in Tanzania.
- ✅ A reliable fulfillment system for phased rollouts.
For Pets Table, these pouches became more than gifts; they became symbols of empathy, renewal, and lasting growth.
Implementation Timeline
- Apr 16 — First inquiry: Condolence pouch kits requested.
- May 22 — Order confirmed; Pets Table team looped in.
- May 29–30 — Pricing adjustments finalized; free gift card insert approved.
- Late Jun — Final artwork sent from Pets Table, production scheduled.
- Aug 15 — Kits completed; client confirmed storage for phased fulfillment.
- Sep 4–8 — First batch shipped and delivered; Pets Table praised the final kits.
Takeaway: Empathy in Action
Pets Table showed that corporate gifting doesn’t have to be generic; it can be heartfelt, healing, and impactful.
By giving Tree Kits to honor the memory of pets, they created a program that supports clients in times of grief, restores ecosystems in Tanzania, and grows their brand’s commitment to sustainability.
With ForestNation, Pets table proved that the most meaningful gifts are the ones that plant roots for the future.