How Purpose Can Start Small and Grow Deep Roots
INONDA is a UK-based marketing consultancy helping businesses build trust-first sales engines and they’re doing the same for the planet. From day one, INONDA has woven sustainability into its business model, proving that you don’t need to be a global enterprise to make a meaningful difference.
By planting a tree for every client meeting booked and proudly displaying ForestNation’s WePlant Badge on their website, INONDA shows that transparency and purpose can go hand in hand. Every meeting becomes more than an opportunity to connect, it becomes a chance to give back.
The Challenge: Embedding Purpose Into Growth
INONDA’s team wanted their own success to build a better future. But for a growing consultancy, sustainability had to be authentic and actionable, not performative.
They asked themselves:
- How can a smaller company contribute to reforestation and climate action meaningfully?
- How can sustainability be part of every day, not just a campaign?
They sought a way to make their business growth also grow something living, something that would outlast any single project or contract.
The Solution: One Meeting, One Tree
Through ForestNation’s You Plant, We Plant program, INONDA found a solution that was simple, measurable, and real.
For every meeting they book with a potential client, INONDA plants a tree in their ForestNation forest in Tanzania. It’s their way of saying that progress in business should always leave a positive mark on the planet.
To keep their commitment visible, INONDA integrated the WePlant Badge directly into their homepage. This live badge updates automatically, displaying their running total of trees planted and their environmental impact in real time. Visitors can see that INONDA gives back, right from the first click.
This transparency builds trust with clients and employees alike, embodying the kind of honesty and grounded impact ForestNation encourages.
“Alone we may just plant one tree, but together we can grow forests.”
The Results: Small Actions, Big Impact
INONDA’s commitment is already bearing fruit.
- 900 trees planted in their ForestNation forest as of October 2025 and growing each week
- Trees rooted in Tanzania’s Usambara region, where they help restore ecosystems and support local livelihoods
- Social and environmental benefits: trees provide income for women, food security for farmers, and education for youth
- Real-time proof of their impact, thanks to the WePlant Badge and dedicated Forest Profile
Each client meeting now leaves something lasting behind, not just a new relationship, but a living tree that contributes to a better world.
INONDA’s story is proof that sustainability isn’t about size or scale, it’s about values in action.
Takeaway: Every Tree Counts
INONDA didn’t wait to become a big company to act like one with purpose. They started small, stayed consistent, and grew something that matters.
Their partnership with ForestNation shows that every business, no matter how small, can plant real change. With every meeting, they build trust, grow relationships, and nurture the planet.
Because every tree counts. Every action grows. And every company can be a forest in the making.
🌳 Start your own journey.
Display your WePlant Badge. Create your forest.
Join the ForestNation movement →