Midrex: Cultivating Global Green Impact, Engaging Teams Worldwide

5,685 Trees
Midrex Technologies, Inc. Forest

Midrex, a world leader in direct reduction ironmaking technology, collaborated with ForestNation for an impactful Earth Day initiative. Committed to corporate sustainability and employee appreciation, Midrex provided tangible employee gifts: Tree Kits to all US-based employees and personalized Gift Stories to international team members. This CSR campaign resulted in almost 6,000 trees planted in Tanzania, successfully engaging their global workforce in a meaningful green initiative.

“By partnering with Forest Nation, we were able to contribute to a meaningful cause and help restore forests in Tanzania. This initiative not only helped the environment but also engaged our team in a rewarding and educational activity,” – Emily Ashley, Marketing & Communications Specialist at Midrex

Key Takeaways

  • Global Team Engagement: Midrex empowered its dispersed global team through a unified Earth Day sustainability initiative, bridging geographical distances with diverse employee gifts.
  • Rapid CSR Deployment: ForestNation enabled Midrex to launch a complex global CSR campaign in just 14 days, showcasing exceptional agility in corporate gifting.
  • Tangible Environmental Impact: This initiative resulted in over 5,685 trees planted, reforesting 5.69 hectares in Tanzania, directly contributing to CO2 absorption and ecosystem restoration.
  • Effortless Sustainability: ForestNation delivered a comprehensive solution, handling design, product provision, delivery, and impact tracking, ensuring a smooth CSR program for Midrex.
  • Personalized Employee Engagement: Tree Kits offered employees a personal connection to environmental stewardship with the option to name their tree. Both Tree Kits and Gift Stories provided individual impact tracking, boosting employee appreciation through an educational green initiative.
  • Enhanced Brand & Purpose: Midrex reinforced its commitment to sustainability, demonstrating genuine action and leadership through a powerful CSR program beyond its core business.
  • Adaptive Solutions: Combining Tree Kits and Gift Stories with Rush Production showcased ForestNation’s adaptability to diverse corporate needs and urgent timelines in employee gifting.

The Challenge: Global Engagement on a Critical Timeline

Midrex faced a complex challenge for their Earth Day initiative:

  • Urgent Timeline: Launching a global employee engagement campaign in just 14 days presented a significant logistical hurdle for their corporate gifting needs.
  • Unified Global Engagement: Midrex faced the challenge of delivering a consistent and impactful sustainability experience to its diverse global team, dispersed across various countries, requiring a flexible approach to employee engagement.
  • Tangible & Verifiable Impact: Midrex aimed to move beyond internal sustainability practices to demonstrate direct, measurable environmental impact through global reforestation efforts, empowering individual employees.

Midrex needed a provider that could seamlessly deliver a high-quality, eco-conscious program for their diverse global staff, ensuring demonstrable environmental impact within an exceptionally compressed deadline.

The ForestNation Solution: Unifying Teams, Rapid Delivery, Measurable Results

ForestNation provided Midrex with a comprehensive, effortless sustainability solution tailored for their global Earth Day employee engagement campaign. We delivered significant environmental impact on a tight timeline, ensuring every employee could participate directly in a powerful tree planting effort:

  • Personalized Tree Kits for US Teams: For 230 US-based employees, Midrex chose Tree Kits. These high-quality employee gifts allowed individuals to plant a seed locally, fostering a direct, personal connection to nature. Each Tree Kit included simple instructions for employees to name their tree online and easily follow its unique impact journey through their dedicated Forest Profile, enhancing employee appreciation and providing verifiable impact.
  • Global Gift Stories for International Teams: To include their 55 international employees, Midrex opted for Gift Stories. This personalized digital experience was delivered via email, featuring campaign visuals, a message from Midrex, and notification of the trees planted for them. This ensured a unified and engaging CSR campaign across their diverse global presence.
  • Strategic Timing with Rush Production: Recognizing the critical Earth Day deadline, ForestNation utilized Rush Production to ensure all Tree Kits were delivered promptly by April 22nd, Earth Day. This rapid turnaround demonstrated our agility in meeting urgent client needs for corporate gifting.
  • Streamlined Process & Support: Our team swiftly managed the entire setup, including design and product preparation. We provided marketing assets for internal promotion, and Midrex handled the internal distribution of Tree Kits.

This complete solution enabled Midrex to implement a significant global sustainability campaign with remarkable ease, empowering their Sustainability and Environmental Stewardship Committee to focus on engagement rather than logistics, even with the exceptionally tight schedule.

Impact and Results: A Growing Forest, Engaged Team

The collaboration yielded significant and measurable environmental and social impact, deeply engaging Midrex’s team and driving substantial global reforestation:

  • Quantifiable Reforestation: 5,685 trees were planted in Tanzania, reforesting 5.69 hectares. Each employee gift was matched by 20 tree planted by ForestNation, amplifying this green initiative.
  • Profound Ecological Benefits: These trees combat deforestation, absorbing significant CO2 and producing oxygen. They also restore ecosystems, enhance biodiversity, stabilize soil, and support local communities, demonstrating vital environmental stewardship.
  • Community Empowerment: The reforestation project in Tanzania directly supports sustainable livelihoods for local communities, providing food, jobs, and fostering empowerment.
  • Engaged & Educated Team: Employees actively participated by planting their local seeds and tracking their trees’ impact. Emily Ashley, Marketing & Communications Specialist at Midrex, noted: “This initiative not only helped the environment but also engaged our team in a rewarding and educational activity,” highlighting the ease of use and quality of Tree Kits.
  • Transparent Impact: Each Tree Kit included a unique code, enabling recipients to monitor their trees’ progress and environmental impact directly through their Forest Profile, fostering transparency in reforestation efforts.
  • Strengthened Brand & Purpose: The project underscored Midrex’s commitment to sustainability and green steel production, showcasing genuine environmental stewardship and corporate responsibility.

ForestNation Features Used

Midrex leveraged several key ForestNation features to ensure the success and seamless execution of their Earth Day sustainability campaign, even under a tight deadline:

  • Tree Kits: High-quality, user-friendly employee gifts designed specifically for US employees. These kits enable individuals to plant a local seed, fostering personal engagement and employee appreciation.
    • Personal Tree Naming & Impact Tracking: A unique feature allowing employees to name their tree online and follow its individual environmental impact journey through the Forest Profile.
  • Gift Stories: A personalized digital experience delivered via email, allowing international employees to contribute to tree planting and receive updates on their environmental impact, ensuring global inclusivity for the CSR initiative.
  • You Plant We Plant: For every Tree Gift given to an employee, ForestNation planted 20 matching tree in Tanzania, multiplying the environmental impact and aligning with Midrex’s global sustainability vision.
  • Forest Profile (Comprehensive Impact Monitoring): This centralized online platform allowed all participants to track the collective progress and specific environmental benefits (CO2 absorption, oxygen production, reforested area, hours of work created) of their trees, providing robust CSR reporting.
  • Rush Production: Essential for meeting the critical Earth Day deadline, demonstrating ForestNation’s capability to deliver high-volume corporate gifting orders efficiently and on time.
  • Custom Design Service: Our team created bespoke designs for both Tree Kits and Gift Stories, ensuring each employee gift perfectly reflected Midrex’s brand and message.
  • Marketing Assets: Provided by ForestNation to help Midrex promote the employee gift initiative internally, maximizing employee engagement and awareness across all teams.

Conclusion

The Midrex-ForestNation collaboration stands as a powerful example of corporate sustainability in action. By choosing ForestNation for their Earth Day CSR campaign, Midrex successfully drove significant environmental and social change, planting almost 6,000 trees and fostering a shared sense of purpose among their global team. This initiative highlights how seamless corporate gifting and transparent impact reporting lead to meaningful employee engagement and a greener future.

Is your company ready to make a tangible difference and empower your team with sustainable employee gifts? Connect with ForestNation to build your impactful sustainability campaign.