Turning a Public Sustainability Promise into Action
For MD Building Products Canada, sustainability is not just an internal goal, it’s a public commitment.
As part of their Tree Gifting campaign with ForestNation, MD Building Products Canada publicly shared a clear message:
a commitment to plant 10,000 trees by 2026.
This pledge was communicated through their Forest Profile, event materials, and outreach, positioning tree planting as a long-term initiative rather than a one-off gesture.
ForestNation’s role was not only to support the first phase of this journey, but to help ensure the program was structured, credible, and scalable from the start.
The Challenge: Delivering on a Public Commitment at Scale
Making a public sustainability announcement raises the bar.
MD Building Products Canada needed to ensure that what they shared externally could be executed operationally, especially in the context of a large industry event and ongoing gifting plans.
The campaign required:
- Physical Tree Kits prepared for event use
- Digital gifting options that extended beyond the event itself
- A Forest Profile that clearly communicated both current impact and future goals
- Cross-border compliance and precise logistics
- Absolute clarity around how trees would be planted, tracked, and reported
With many moving parts and a visible goal attached, this was not a campaign where anything could be improvised.
The Solution: A Structured Program Built for Follow-Through
ForestNation worked closely with the MD Building Products Canada team to translate their public commitment into a program that could realistically grow over time.
The setup included:
- A Forest Profile designed to communicate the 10,000-tree goal transparently
- Tree Kits prepared using compliant, soil-free growing media suitable for cross-border distribution
- Shipping, labeling, and warehouse coordination handled end-to-end
- The addition of digital tree gifting through Gift Stories and SEED Points, allowing impact to continue beyond the event
Rather than focusing on a single delivery, the program was structured to support ongoing planting, giving MD Building Products Canada a clear pathway to move steadily toward their stated goal.
The Results: A Strong First Step Toward a Long-Term Goal
The initial phase of the campaign delivered exactly what was needed.
- Tree Kits arrived securely and ready for event distribution
- The Forest Profile clearly reflected planted trees and future intent
- The company had multiple ways to continue gifting trees after the event
- The sustainability message shared publicly was backed by real, visible action
Most importantly, the foundation was set for MD Building Products Canada to continue planting toward their 10,000-tree goal in a way that is measurable and credible.
Why This Matters
Public sustainability commitments only work when they are supported by systems that make follow-through possible.
This campaign wasn’t just about delivering Tree Kits. It was about helping a large organization confidently stand behind what it shared with the world, knowing the infrastructure was in place to keep planting.
ForestNation’s role was to manage complexity quietly, so the commitment itself could remain front and center.
Takeaway: Big Goals Need the Right Framework
MD Building Products Canada set a clear, ambitious goal. The first phase of their campaign shows what happens when that ambition is paired with the right execution partner.
With a structured program in place, their 10,000-tree commitment is no longer just a statement. It’s a roadmap.