Moving Homes, Growing Forests
Royal Moving & Storage is in the business of more than moving boxes. They move lives, and with every move, they wanted to leave behind something lasting.
That’s why they partnered with ForestNation: to create a living forest that grows alongside their business, planting trees for every customer they serve.
The Challenge: Standing Out in a Crowded Market
In the moving industry, reputation is everything. Customers want trust, care, and a company that goes beyond the transaction.
Royal Moving asked:
- How can we show customers we truly care about their journey?
- How do we make sustainability part of our brand identity?
- And how can we do it in a way that feels real, not like “just another green sticker”?
They needed something simple, scalable, and authentic, a program that connected their day-to-day work with a bigger global purpose.
The Solution: The Royal Moving Forest
ForestNation helped Royal Moving build a branded forest from the ground up, literally.
Here’s what made it work:
- Immediate Impact → 500 trees planted on day one to kick off their forest.
- Royal Moving Forest Profile → a dedicated page where customers can see the trees they’re helping grow.
- WePlant Badge Integration → proof of impact displayed on their website, showing visitors that choosing Royal Moving means planting trees.
Royal Moving didn’t just move homes anymore; they moved hearts by turning every customer relationship into a story of giving back.
The Results: From First Tree to Forest
In just the first three months, Royal Moving transformed an idea into a thriving sustainability program:
- 🌱 Trees planted in Tanzania, helping reforest communities and create local jobs.
- 🌍 A branded profile and “Giving Back” page filled with photos and videos from the nurseries.
- 🔄 Ongoing monthly planting is baked into their operations for long-term impact.
For Royal Moving, this wasn’t just about sustainability; it became part of their customer experience, brand story, and culture.
Implementation Timeline
- Jun 18 — Kickoff: 500 trees planted, forest profile created, invoice paid the same day.
- Jul 10 — Website WePlant Badge demo with Rotate Digital team.
- Jul 11 — Extra 500 trees planted for June customers.
- Jul 17 — Assets shared with Royal Moving for the “Giving Back” page
- Aug 6 — July’s 890 trees confirmed, paid and added to the Royal moving Forest.
Takeaway: A Legacy of Growth
Royal Moving & Storage redefined what it means to be a moving company. By planting trees for every customer, they built a legacy that stretches far beyond relocation, one that helps reforest the planet, empower communities, and inspire loyalty.
Every move now means more than a change of address. With ForestNation, it means planting roots for a greener future.