Key Takeaways
- Effortless Integration: ForestNation delivered a complete tree planting and Gift Story system with minimal effort from M&E Week.
- Boosted Engagement: Over 5,000 attendees received personalized Gift Stories, extending the event’s reach and impact.
- Smart Branding: Custom-designed Gift Stories helped launch M&E Week’s refreshed branding directly to its audience.
- Clear Transparency: The M&E Week Forest Profile openly tracks environmental contributions, building trust and credibility.
The Challenge: Extending Event Impact & Personalizing Sustainability
The UK’s 2050 Net Zero target means manufacturers must lead by example. For its 2025 edition, M&E Week wanted to go beyond symbolic offsets to create tangible green impact while strengthening its new brand identity. Their main challenges included:
- Effortless Planting: A reliable partner to handle large-scale tree planting.
- Engagement Beyond the Event: Keep the sustainability message alive for 5,000+ attendees after the show ended.
- Fast Communication: Deliver tree impact messages to thousands in under a week.
- Brand Visibility: Introduce and reinforce M&E Week’s updated branding.
- Impact Tracking: Publicly showcase ongoing reforestation and Net Zero progress.
- Quick Execution: Solutions had to be delivered rapidly with no added burden on the events team.
The ForestNation Solution: Seamless Tree Planting & Automated Gift Stories
ForestNation provided an end-to-end sustainability and engagement solution:
- Tree Planting: M&E Week committed to planting 5,054 trees (one per unique visitor). ForestNation took care of all planting operations, with no extra workload for the M&E Week team.
- Custom Gift Stories: ForestNation designed personalized, branded digital Gift Stories for each attendee, celebrating their contribution and introducing M&E Week’s updated identity.
- Automated Bulk Sending: Using ForestNation’s platform, all 5,000+ Gift Stories were distributed automatically, at a pace of 10 gifts every 2–5 minutes, ensuring fast, reliable delivery within days.
- Transparent Impact: Each Gift Story linked to the M&E Week Forest Profile, showcasing the 2025 planting and the cumulative 45,000+ trees planted since 2022.
Impact & Results
- Industry Leadership: Planting 5,054 trees in 2025, M&E Week expanded its total forest to 45,000+ trees, underscoring its Net Zero commitment and award-winning event leadership.
- Extended Engagement: Personalized Gift Stories gave attendees a meaningful digital reminder of their role in reforestation, keeping the sustainability conversation alive well after the show.
- Brand Reinforcement: The custom designs seamlessly introduced M&E Week’s new branding to thousands of industry professionals.
- Operational Ease: ForestNation handled tree planting, invoicing, template design, and gift distribution, removing the operational burden from M&E Week’s team.
- Trusted Partnership: The collaboration strengthened a long-term sustainability partnership that continues to grow with each edition of the event.
Implementation Timeline
- June 17–20, 2025: Alignment on planting model (one tree per attendee) and invoice issued for 5,054 trees.
- June 25, 2025: M&E Week confirmed participation in ForestNation’s Gift Story program.
- July 1–3, 2025: ForestNation created a branded Gift Story template; M&E Week approved the design and provided the recipient list.
- August 1, 2025: Payment processed after updated invoicing details.
- September 2–11, 2025: Automated sending of 5,000+ Gift Stories completed. Gifts were sent in batches of 10 every 2–5 minutes until all were delivered.
- Post-Campaign: Forest Profile updated to reflect the new total of 40,634 trees planted.
Conclusion
Smart Manufacturing & Engineering Week’s 2025 edition turned sustainability into a personalized attendee experience. By partnering with ForestNation, M&E Week not only planted thousands of trees but also extended event impact, strengthened its new branding, and showcased transparent progress towards Net Zero.
This successful collaboration demonstrates how sustainability can be both measurable and engaging, helping M&E Week reinforce its role as a leader in manufacturing and events.
Want to amplify your brand’s impact with personalized tree gifts? Partner with ForestNation to plant trees, engage your audience, and grow your sustainability story.