How an Italian promotional company turned client orders into trees, planting hope and inspiring change since 2021
What if every business gift could also give back to the Earth?
Solution Group, an Italian promotional merchandise company, asked that question and found its answer in a partnership with ForestNation.
Since 2021, Solution Group has been planting trees for every client order, transforming ordinary sales into extraordinary environmental action. Together, we’ve grown an entire forest in Tanzania, proving that sustainability can strengthen both the planet and business relationships.
The Challenge: Standing Out and Doing Good
As one of Italy’s leading providers of promotional merchandise, Solution Group wanted to do more than just deliver branded products; they wanted to deliver purpose.
By 2021, they faced a familiar challenge:
How could they stand out in a crowded market while aligning with growing client expectations for genuine sustainability?
Their clients increasingly valued authenticity over token gestures. Solution Group believed in sharing their success to give back, but they needed a simple, scalable way to make that happen.
They summed it up clearly:
“We want some of our profits to be devolved to good causes. Hence the initiative with ForestNation.”
They didn’t want complicated ESG reports or empty slogans. They wanted real trees, real impact, and a story their clients could see and share.
The Solution: 100 Trees for Every €5,000
The answer came through partnership. In 2021, Solution Group teamed up with ForestNation to launch a direct-action program that plants 100 trees for every €5,000 a client spends.
Each order, large or small, triggers reforestation in the Usambara Mountains of Tanzania, restoring degraded land and providing jobs for local communities. ForestNation handles the planting logistics, ensuring the program remains effortless to manage.
Clients receive a personalized impact certificate and can even scan QR codes on their packaging to visit Solution Group’s ForestNation profile, a live window into their forest’s growth and benefits.
By weaving tree planting into every purchase, Solution Group created a ripple effect. Every product now carries a story of renewal, transparency, and purpose, turning “swag” into sustainability.
“We do exactly the same things, but with added value. We now represent something and have a strong identity.”
Manuel Xueref, Marketing & CSR Director, Solution Group
The Results: From Seeds of Change to a Thriving Forest
What began as a simple initiative has grown into a forest of over 134,000 trees in Tanzania.
These trees absorb 3,356 tons of CO₂, produce 13,423 tons of oxygen, and have already generated 5,300 work hours for local communities, many of them women supporting their families through reforestation.
Each tree planted represents clean air, restored ecosystems, and livelihoods for those who nurture them.
The business results have been just as meaningful.
Clients like L’Oréal Italia, LVMH, and Henkel have praised the initiative, some even featuring Solution Group’s sustainability story in their own communications. The program has become a core part of how Solution Group differentiates itself, helping win new projects and deepen trust with existing customers.
Internally, it’s unified the company around a shared mission, proof that purpose can drive profit.
The Takeaway: When Business and Purpose Grow Together
Solution Group’s journey shows that sustainability doesn’t have to be complicated; it just has to be consistent.
By tying impact to what they already do best, they’ve built a model that grows trees, loyalty, and legacy.
Every order becomes a force for good. Every tree planted restores balance.
And every brand can do the same.
Whether you start with ten trees or ten thousand, what matters most is planting the first one.
🌱 Let’s grow forests together, one client, one order, one tree at a time.
