Your Social Responsibility

It’s important that the world knows about your social responsibility initiatives as it will inspire others to do the same and create even more positive effects for society and the environment. For a business this is now crucial.

You deserve recognition for the good initiatives you make, so leave as much detail and images as you like. Individuals, schools, non-profit organisations and company’s should tell us about the good work they are doing. You could even upload some info-graphs and reports.

Companies, you should communicate your CSR!

It’s crucial that you communicate your CSR. More and more reports show that consumers expect companies to be socially responsible and to communicate the details, not jut the aspirational marketing statements.

Consumers Demand More Than CSR “Purpose”

New Cone Communications research shows that Americans are more than twice as likely to buy from companies that promote CSR progress and results. see the report

Although today’s savvy consumers understand that companies must realise bottom-line benefits from CSR efforts, they need more guidance and understanding about how their participation makes a difference. The 2012 Cone Communications Corporate Social Return Trend Tracker shows:

• 84 % recognise that for a company to make societal impact, it must also realise a business return, such as increased revenue or reduced costs
• 63 % say they don’t know where to find information about a company’s CSR efforts and results
• 55 % don’t understand the impact they are having when buying a product from a company that says it is socially responsible