Andrew Pothecary

I believe happiness grows when we nurture our connections — with each other and with the Earth. That belief is what led me to create ForestNation.

Since 2004, I’ve worked in the gift and eCommerce space, and by 2006 I was leading tree planting campaigns that showed me how business and purpose could grow together. Through ForestNation, we’ve already planted over 2 million trees, and we’re on a mission to reach 1 billion.

To me, every Tree Gift is more than a product. It’s a seed of kindness — one that strengthens bonds, sparks joy, and restores our planet.

Let’s grow a world where happiness and nature thrive together.

In his days before ForestNation, Andrew attended Kings College University in London where he studied Philosophy, and there he got the greatest piece of advice that managed to fuel the passion that shows in his work to this day. This piece of advice came from Professor Mark Sainsbury: “whatever it is you do in life, make sure it has a purpose.”