This campaign story, first published in March 2020, began with Tree Kits arriving at Flokk’s House of Inspiration in Switzerland. Flokk invited its partners to grow their own trees and share the experience.
Flokk’s furniture context in 2020
The original March 2020 campaign account described Flokk’s work on sustainable furniture and reported that the materials used for its products were 95% recyclable. It also attributed the figure that only 10% of furniture waste generated in Europe was recycled to the European Federation of Furniture Manufacturers. Flokk’s Swiss campaign page reports that 607 tonnes of recycled plastic were used in its products in 2017, with a target of 1,000 tonnes for 2020. Find out more about eco friendly furniture from Flokk.
Growing a forest in Tanzania
The historical campaign reported 3,536 trees planted with ForestNation in Tanzania. For that tree count, the following contribution figures use ForestNation’s current impact methodology. They are estimates based on the programme model, rather than measurements of each campaign tree:
- The planting programme supports food and income opportunities for local farming families.
- An estimated 88.40 tonnes of CO2 absorbed per year, using 0.025 tonnes per tree per year.
- An estimated 353.60 tonnes of gross oxygen production per year, using the mature-tree model.
- An estimated 141.44 paid work hours for planting, watering and transplanting, a total rather than an annual figure.
- An estimated 3.536 hectares associated with the planting, a total based on the methodology’s assumed planting density.
- The original campaign account also reported that hundreds of local schoolchildren took part in planting activities.
Encouraging partners to grow trees
Flokk encouraged their partners to get involved by giving them Tree Kits to grow for Christmas. The campaign linked the gifts and online tree registration to additional planting in Tanzania. Partners could care for their own trees and share photos and messages, as Judith H. described at the time:
We love trees because they give us so much back like oxygen and peace.
Our partners have accepted the idea well. It’s fun to see how everyone takes care of their little tree, watering it, caring for it and enjoying it. Everyone understands the message and thinks it is good if we get involved with trees together.
The trees grow. Many partners have also donated individually. The feedback is positive and the campaign connects us.
Many partners have uploaded photos of their trees – we are of course especially pleased about this! We as Flokk are proud that we were able to plant so many trees and that we can make a contribution to the environment.
Judith H., Marketing Manager, Flokk
The useful lesson for a partner gift is the shared activity: give people something to care for, then invite them to show how it is growing. Judith’s account describes partners watering their trees and uploading photos, a concrete response to the campaign. Visit the Flokk forest and see how you can get involved. If you have a partner-gifting idea, discuss Tree Gifts with ForestNation. We can help shape the gift and the message for your partners. #youplantweplant #pledgetoplant
