Background
Most Earth Day giveaways get attention for a few minutes, then disappear.
A tote bag.
A flyer.
Something branded that gets left behind after the event ends.
JLL wanted something different for their tenants.
Something simple, meaningful, and easy to participate in. Something people would actually take home instead of throw away.
So they chose Tree Kits.
The Challenge: Create Something Meaningful on a Tight Timeline
JLL needed an Earth Day giveaway that could move quickly without becoming operationally complicated.
The requirements were clear:
- source a sustainable gift fast
- ensure delivery ahead of the Earth Day event
- keep the process simple with minimal back-and-forth
- avoid production delays or custom fulfillment timelines
With Earth Day approaching, speed mattered.
But the experience still needed to feel thoughtful.
The Solution: Simple Tree Kits, Fast Execution
ForestNation worked closely with the JLL team to keep the campaign straightforward and easy to execute.
To avoid delays, JLL selected standard Tree Kit Pouches that could be fulfilled immediately.
The process moved quickly:
- product selected the same day as the initial inquiry
- order confirmed immediately after
- fulfillment prepared without custom production delays
- Tree Kits shipped ahead of the event timeline
This allowed JLL to focus on their tenants and event experience while ForestNation handled fulfillment behind the scenes.
The Results: A Giveaway People Engaged With
The Tree Kits became more than a simple handout.
Instead of receiving another disposable giveaway, tenants received something interactive they could grow themselves.
As the JLL team shared afterward:
“The tenants loved them… they were the perfect giveaway.”
JLL also encouraged participants to name their trees, extending the experience beyond the event itself and giving tenants a way to stay connected to the moment after Earth Day ended.
What could have been another event giveaway became something memorable people actually interacted with.
Implementation Timeline
Initial Outreach
JLL reaches out looking for approximately 40–50 Tree Kits for Earth Day
Same Day
Product selected, order confirmed, and next steps shared
Shortly After
Order shipped using standard fulfillment
Before Earth Day
Tree Kits delivered successfully ahead of schedule
Earth Day Event
Tenants receive and engage with Tree Kits
Takeaway: The Best Giveaways Continue After the Event Ends
Most event swag disappears the same day it is handed out.
JLL chose something tenants could take home, grow, and remember.
That is what made the experience work.
Not complexity.
Not customization.
Just a simple idea executed quickly and thoughtfully.
Ready to Create an Earth Day Giveaway People Actually Keep?
ForestNation helps companies turn Earth Day events, tenant experiences, and employee engagement into interactive tree-planting campaigns people remember long after the event ends.
Start your own branded forest campaign:
Corporate Gift a Forest