Lands’ End

38,000 trees

Who: Leading international clothing retailer.

What: Tree kit cups.

How: Gift with purchase on Earth Day.

Why: To engage customers about their sustainability initiative.

Lands’ End gifted their direct and retail customers a free tree growing kit with every purchase on Earth Day. This was part of the launch of their Lands’ Friendly sustainability initiative which introduced a new, post-consumer clothing recycling program.

“We got a kit from Lands’End and we were very excited to grow and plant our tree! We needed a tree to replace one that fell down in a hurricane.”

~ Lands’ End tree kit recipient.