M&E Week 2023
For the 2nd year in a row, ForestNation teamed up with M&E Week to reduce the footprint of the event and fund reforestation. This year, they planted 3,380 trees to support reforestation in Tanzania and 12,821 more trees for attendees!
Gift A Forest To Attendees Before the Event
M&E Week used eGifts to engage with participants before the event. Through the eGift Story feature, they notified attendees that trees had been planted on their behalf.
We designed the eGift Story with 3 slides highlighting M&E Week’s initiative. The eGift links to the M&E Week Forest, where attendees can see their collective impact.
Fun Ways to Communicate Sustainability During the Event
To effectively convey the sustainability message, M&E Week incorporated these new engaging elements in addition to the display banner like last year featuring the tree planting initiative:
- A Tree Charging Station adorned with hanging leaves, showcasing facts about the positive environmental and social impact created by the M&E Week Forest.
- A Tree Performer on Stilts captivating the crowd and lightening up the mood 🙂
M&E Week Forest Impact
Here’s the impact created by M&E Week so far:
M&E Week has now planted 45,732 trees in Tanzania. The land reforested, the carbon drawn down, the oxygen created and the work hours funded for local communities are all tracked live and keep climbing. See the live M&E Week forest impact page.
Visit their Forest here and help them create more impact.
M&E Week 2022
Reforestation At The Event
Major stakeholders from the Manufacturing and Engineering industry in the UK got together earlier this year at M&E Week. With the UK’s target to reach net zero emissions by 2050, the importance of sustainability for the industry is higher than ever. This was one of the main agendas for the event and the organizers paved the way by planting trees to reforest areas in Tanzania.
We calculated 136.8 tons of CO2 emissions for the event and planted 5,472 trees in Tanzania. These trees sequester about 0.025 tonnes of CO2 each per year, field-measured in our Working Trees study with a 30 percent uncertainty discount applied. See our impact methodology for how that is calculated. We factored all emissions including venue usage, materials, exhibitor and staff transport, accommodation, etc. to calculate the total event footprint. Then we calculated the number of trees that would cover this footprint.
One more tree was planted for every event attendee!
Pre-Event and In-Event Promotions
M&E Week communicated its tree planting campaign through announcements on email and social media. They also featured this initiative on the event website linking to their Forest profile so attendees could see their impact.
At the event, visitors were welcomed with a banner about the initiative. Opposite this was the ForestNation booth where they could meet our team to discuss how they can plant trees and support verified reforestation.
Sustainability Cafe
This was a ‘Green eco-friendly’ catering area located in the center of the event area promoting the tree planting program. It featured eco-friendly utensils, reusable water bottles, and no single-use plastics were used. This space was sponsored by the Sustainability partner of the event.
Hako Machines
Thanks to M&E Week for introducing us to Hako Machines, who were one of the exhibitors at the event. Hako Machines gift tree kits to communicate their Net Zero goals and have grown their own forest to 31,531 trees since. See the live Hako Machines forest impact page, or read the Hako Machines case study.
10,000 Giving Trees were planted in the M&E Week Forest as recognition for encouraging Hako Machines to grow their Forest.