Campaign Highlights
Earth Day Campaign That Exceeded Expectations
Engagement increased by 150 percent, more than doubling the initial gift allocation.
Fully Managed Execution
ForestNation took care of everything from design and production to shipping, freeing up Sendoso’s internal team.
274 Tree Kits, 274 Personalized Deliveries
Every kit was shipped to a unique location across the United States and Canada, arriving in time and on message.
Rapid Fulfillment on Repeat Orders
Reorders were assembled and shipped in as little as 1 business day, maintaining speed and quality.
Environmental Impact That Lasts
The campaign contributed 2,740 trees to Sendoso’s Forest Profile, reinforcing long-term CSR commitments.
Background: A Vision for Eco-Friendly Client Gifting
As part of a three-year partnership focused on sustainable corporate gifting, ForestNation’s Tree Kits have become a staple offering on Sendoso’s global gifting platform. For Earth Day 2025, Sendoso launched a special client campaign and chose to work directly with ForestNation. This decision was based not only on our long-standing relationship, but also on our ability to deliver a complete, end-to-end solution for sustainable gifting. We managed every aspect of the campaign, from custom Tree Kit label design and artwork approval to rapid production and coordinated shipping across the US and Canada, ensuring a seamless and impactful gifting experience.
The Challenge: Delivering a Branded Sustainable Gift at Scale
Sendoso’s Earth Day 2025 campaign required a partner who could:
- Quickly produce and assemble 100 personalized Tree Kits to meet a tight launch deadline.
- Handle individual shipping across the US and Canada with full logistical coordination.
- Support agile, on-demand reordering to accommodate campaign success and unexpected demand.
- Provide a dependable, quality-assured service that could scale rapidly without compromising consistency.
- Offer peace of mind that their sustainability partner could adapt quickly and deliver under pressureainability partner could adapt quickly and deliver under pressure.
The Solution: End-to-End Fulfillment for a High-Demand CSR Campaign
As an extension of our ongoing partnership, ForestNation provided Sendoso with full-service support for this special Earth Day initiative. We delivered everything needed for a seamless, scalable campaign. Our focus on quality, speed, and adaptability made it easy for their team to launch quickly and expand the campaign as engagement grew.
- Personalized Design Support
We created and delivered two custom Tree Kit label mockups the same day the campaign was confirmed, with final artwork approved shortly after. - Fast, Reliable Production
Within one week of design sign-off, the initial batch of 100 fully assembled Tree Kits was prepared for shipping across the US and Canada. - Agile Reordering and Fulfillment
As recipient engagement surged, Sendoso placed multiple reorders. ForestNation scaled fulfillment quickly, shipping all follow-up batches within 1 to 4 business days while maintaining product quality and branding consistency.
The Gift: ForestNation Tree Kits that Inspire Action
For this campaign, Sendoso chose ForestNation’s Tree Kit, You Plant We Plant. This compact, all-in-one planting gift includes a biodegradable pouch, growing pellet, seed, and easy-to-follow planting instructions. Each Tree Kit also supports the planting of 10 additional trees in certified reforestation projects, offering a tangible way to contribute to global sustainability.
The hands-on experience aligned perfectly with Sendoso’s Earth Day message and invited recipients to actively participate in environmental action. While the Tree Kit was the centerpiece of this initiative, it represents just one of the many eco-friendly gifting options available in ForestNation’s growing catalog of sustainable products.
Timeline: A Flexible, Fast-Moving CSR Campaign
Sendoso’s Earth Day 2025 campaign was executed swiftly, thanks to ForestNation’s responsive coordination and scalable production:
- Thu, Mar 27 – Fri, Mar 28
Sendoso approached ForestNation intending to create a meaningful Earth Day gifting experience that blended sustainability with personal client engagement. Within 24 hours, ForestNation responded with a detailed proposal and two custom Tree Kit mockups, setting a fast, thoughtful tone for what would become a seamless and impactful collaboration. - Mon, Apr 1 – Fri, Apr 4
Approval came quickly. In just four business days, ForestNation finalized artwork, received custom-printed labels, and began assembling 100 personalized Tree Kits. Each kit was prepped for direct-to-recipient shipping, no bulk drop-offs, no extra handling by the client. - Tue, Apr 8
The first 100 Tree Kits were fully assembled and staged for delivery, awaiting recipient information. Each kit was prepared for individual packaging and shipping. ForestNation stood ready to execute the campaign the moment addresses were confirmed. - Tue, Apr 22 (Earth Day)
The campaign launched. Sendoso triggered personalized emails inviting clients to claim their Tree Kits. Within hours, engagement soared. Clients responded with enthusiasm. 100 Tree Kits were shipped to 100 locations the same day! - Wed, Apr 23 – Tue, Apr 29
With engagement 150% higher than projected, Sendoso urgently ordered 150 additional Tree Kits. ForestNation scaled production seamlessly. As materials arrived, we assembled and shipped each new kit to another 150 individual addresses, each one timed, packed, and tracked with care. - Wed, Apr 30 – Thu, May 15
As interest remained high, Sendoso placed two more reorders. ForestNation fulfilled all additional Tree Kits within just one business day of each request, continuing to ensure timely, individual deliveries across North America.
Environmental Impact: Real Results from Sustainable Gifting
The Earth Day 2025 campaign delivered meaningful environmental contributions, reinforcing Sendoso’s commitment to corporate social responsibility through sustainable gifting.
- Total Tree Kits Gifted: 274
- Trees Planted: 2,740 matching trees
- CO₂ Sequestered: 68.50 Tons
- CO₂ Created: 274 Tons
- Land Reforested: 2.74 Hectares
- Work Hours Created: 109.60
These figures show how one thoughtfully executed corporate campaign can drive measurable change far beyond the gifting moment.
Forest Profile: Digital Engagement with Lasting Value
Each Tree Kit includes a unique code linking to Sendoso’s public Forest Profile, where they can:
- Track Growth: View real-time status of planted trees on an interactive map
- Name & Share: Recipients can name their trees and share their planting experience.
- Monitor Impact: See cumulative CO₂ sequestered, land reforested, and community contributions
- Lifetime Engagement: Return anytime to witness ongoing environmental benefits
Results & Impact: A Campaign That Surpassed Expectations
The Earth Day 2025 campaign demonstrated the power of aligned values and thoughtful execution. What began as a focused initiative quickly evolved into a high-performing example of sustainable corporate gifting at scale.
- Immediate Engagement: Recipients began redeeming and sharing their Tree Kits within hours of launch, generating fast and visible interaction.
- Scalable Demand: The initial inventory of 100 kits was quickly used due to high interest, prompting multiple reorders and bringing the total to 274 kits delivered.
- 150% Engagement Surge: The campaign far exceeded expectations, expanding well beyond its original scope and more than doubling the number of Tree Kits delivered.
Conclusion: Turning CSR Goals Into a Lasting Sustainability Story
The Earth Day 2025 campaign was more than a one-off success, and a reflection of the strong partnership Sendoso has built with ForestNation over more than three years. With our Tree Kits already a staple on Sendoso’s gifting platform, this initiative showcased what’s possible when long-term collaboration meets high-impact execution.
From rapid production to agile reordering and measurable environmental outcomes, ForestNation delivered a gifting experience that exceeded expectations while staying true to shared sustainability values.
If you’re ready to transform your corporate social responsibility goals into meaningful, lasting impact, we’re here to help.
Partner with ForestNation to create powerful campaigns through Tree Kits and purpose-driven gifting.