Yokogawa wanted an event giveaway people would actually keep, talk about, and take home.
Not another plastic trinket.
Not another flyer.
Something modern, meaningful, and aligned with their sustainability message.
And there was already proof the idea worked.
Christie Cronje, PR and Corporate Communications Manager at Yokogawa Corporation of America, had seen a similar activation from Salesforce. People talked about it. Christie wanted Yokogawa to create that same kind of experience: something attendees would remember instead of leave behind at the booth.
So they chose Tree Kits.
A simple gift with two outcomes:
- attendees grow a tree at home in days
- matching trees get planted in Tanzania at scale
That is how Yokogawa turned an in-person conference moment into a living forest that keeps growing long after the booth closes.
The Challenge: Making a Trade Show Gift Actually Matter
The requirements were clear:
- it had to work at scale for an October event in Houston
- it had to be easy to distribute across the US
- it needed campaign messaging, not just a product handout
- it needed a clear “what do I do next?” flow for attendees
The Solution: A Tree Kit Campaign Built for Events
ForestNation helped Yokogawa build a full event-ready Tree Kit experience, including:
- 300 Tree Kit pouches for attendees
- 10 matching trees planted per kit, meaning 3,000 trees planted in Tanzania
- a seed species suitable for nationwide distribution
- a dedicated Yokogawa Forest profile where attendees could see the story, track the impact, and plant more
Yokogawa also used their forest page to speak directly to attendees, encouraging them to pick up a pouch, grow their tree, name it, and share it as part of the campaign.
The Results: 3,000 Trees Planted, Plus a Forest People Can Join
This campaign created impact on two levels.
For attendees:
- they received something tactile and personal: a tree they could grow
- the experience continued after the event through the forest profile and planting journey
For the planet and communities:
- 3,000 matching trees were planted in Tanzania through the Yokogawa Forest initiative
- the forest profile shares the Tanzania project story, showing the purpose behind the trees, not just the number
Because the forest was set up as an ongoing hub, the story did not end after one event. The Yokogawa Forest shows continued activity, including planters participating after the initial launch.
Takeaway: Swag Gets Left at the Venue. A Forest Keeps Growing.
Yokogawa’s Tree Kit campaign gives event teams a simple playbook:
- give people something they want to keep
- make it easy to participate
- connect the experience to real, trackable impact
- give the story a home where it can grow beyond the event
Most giveaways compete for attention during the show.
This one kept working after attendees went home.
Ready to Create an Event Giveaway People Actually Talk About?
ForestNation helps companies replace forgettable swag with Tree Kit campaigns that grow forests, relationships, and lasting impact.
Your booth closes.
Your forest keeps growing.
Start your own branded forest campaign:
Corporate Gift a Forest