Your hotel can give guests a reason to stay connected after checkout: a forest their visits help fund. A tree for each completed stay can thank them for visiting. Planting per room-night lets longer stays support more trees, while an optional skipped clean gives guests a choice during their visit.
ForestNation helps you choose an idea that fits your hotel and turn it into a marketing campaign. We arrange planting in Tanzania and provide a Forest Profile your guests can follow. You can explore business planting programmes to see how this could fit your hotel.
Key Takeaways
- A tree for each completed stay gives guests a contribution connected to their visit.
- Planting per room-night or optional skipped clean offers other ways to involve guests.
- Your Forest Profile gives guests somewhere to follow the forest after checkout.
- ForestNation helps shape the campaign, arrange planting and explain it to your guests.
Which guest action should fund the planting?
A completed-stay campaign thanks guests for visiting. A room-night campaign makes longer stays contribute more. A cleaning-linked campaign gives guests a choice during their visit.
| Campaign idea | What the guest takes part in | Why choose it? |
|---|---|---|
| A tree for each completed room stay | Their visit helps fund your hotel forest. | A clear thank-you that works for short and long stays. |
| A tree for each occupied room-night | Each night adds to the planting contribution. | Longer visits fund more trees. |
| A tree for each optional skipped room clean | Guests choose to support planting during their stay. | Invites participation through a familiar hotel service. |
For a first campaign, we recommend starting with completed stays. It gives guests a clear thank-you connected to their visit. If you want a week-long visit to fund more planting than a one-night stay, room-nights are a better fit.
How the same visits can fund different numbers of trees
For illustration, 100 completed room stays could include 250 occupied room-nights. One tree per completed stay would fund 100 trees. One tree per room-night would fund 250 trees.
The comparison helps you choose what you want to recognise: each visit, or the time guests spend with you.
Invite guests to take part during their stay
For a cleaning-linked campaign, you could offer guests the choice to skip a room clean and fund a tree each time they do. Keep the invitation clear and optional, with cleaning available for guests who want it. Explain the choice at check-in or on a room card.
How Marriott brought tree planting into its relationships
In its ForestNation Tree Kit campaign, Marriott International gave Tree Kit pouches to business partners and associates to raise awareness of its sustainability programmes. The gift invited recipients to grow a tree themselves, alongside planting supported through ForestNation.
For your hotel, a Tree Kit could welcome a business partner or thank a colleague. A stay-linked planting campaign offers another way to involve guests.
Give guests a forest they can follow
Introduce the planting commitment in the reservation information or at check-in. In the post-stay thank-you, start with the guest’s visit and explain what it helps fund. Then give them the forest link, so they can follow the work of the local teams in Tanzania.
For a campaign funding planting with each completed stay, a checkout message could read: “Thank you for staying with us. Your visit helps fund tree planting in Tanzania. You can follow our forest and its updates here.”
Your Forest Profile shows the programme’s planting records and available updates. Planting follows the nursery and field schedule.
If you share environmental estimates, our impact methodology explains how they are calculated. Describe the planting your hotel funds, keeping any claims about a stay or journey’s emissions separate.
Make planting part of your next guest campaign
Tell us about your hotel and what you want guests to remember. We’ll help shape the planting idea and guest message. Talk to ForestNation about your hotel.
Research and References
- Marriott International case study: Tree Kit gifts for business partners and associates.
- ForestNation impact methodology: estimate assumptions and contribution boundaries.
Frequently Asked Questions
How much does tree planting for a hotel cost?
ForestNation planting costs $1 per tree. A hotel funding one tree for each qualifying completed stay would multiply its eligible stays by $1, then add any separately quoted programme services. Agree the tree allocation, expected volume and service scope before launch.
Can a hotel add tree planting to an existing housekeeping reward?
Yes. A hotel can agree a planting contribution alongside an existing housekeeping reward. Explain whether guests receive both benefits or choose between them, and say which activity funds planting. Keep voucher redemption separate from the planting count if those events happen on different dates. Check the combined cost and staff instructions before announcing the revised offer.
Can hotels plant trees for meetings and conferences?
Yes. A hotel can agree a separate contribution for each qualifying meeting, conference or registration. Keep that event allocation separate from guest-stay planting so the same activity is counted consistently. ForestNation’s event planting programme is the relevant route for planning that commitment; confirm the qualifying activity and reporting arrangements before advertising it.
