Your agency can give clients a forest that grows with the work you do together. Welcome a new client with planting, add trees for each month of retained work, or celebrate a completed project with a contribution they can follow.
For ongoing client relationships, a fixed monthly contribution is a useful starting point. It gives you something clear to share alongside the work you deliver. A contribution linked to agency fees can be a better fit when the size of that work varies.
ForestNation helps you shape the campaign, arrange planting in Tanzania and give clients a Forest Profile to follow. You can explore planting for your agency to see how it could fit the way you work.
Key Takeaways
- Planting can welcome new clients, grow with retained work or mark a completed project.
- A fixed contribution keeps the message clear; a fee-linked contribution can grow with the work.
- Your Forest Profile gives clients somewhere to follow and share the contribution.
- ForestNation helps turn the idea into a campaign for your agency and clients.
Choose a planting idea that fits your client relationships
Each approach gives you a different occasion to involve clients. Start with the one that fits how you work together.
| Campaign idea | What it gives the client | Good fit |
|---|---|---|
| Plant when a new client joins | A welcome connected to a contribution they can follow. | Starting a new relationship. |
| Plant each month of retained work | An ongoing forest story alongside your account updates. | Long-term clients. |
| Link planting to agency fees | A contribution that grows with the work they commission. | Accounts with varying project sizes. |
| Plant when a project is completed | A way to mark what you have achieved together. | Agencies working on defined projects. |
A fixed monthly contribution gives small and large retained accounts the same allocation. A fee-linked model can reflect the size of each account.
Link planting to the work your agency earns from
If you link planting to client spend, you can base it on your agency fees and keep advertising budgets separate. Otherwise, a larger advertising budget could increase your planting costs without increasing what your agency earns.
How ForestNation partners connect client work to planting
Promotional merchandise agency Image Source plants a tree for each order through ForestNation. It has also created client-branded forests for Microsoft and Mercedes-Benz, giving those clients a forest connected to their orders.
Promotional company Solution Group links client spend to planting. It funds 100 trees for every €5,000 a client spends. Client orders become a continuing source of planting in Tanzania.
These examples connect planting to client activity a business already has. For your agency, choose a moment the client recognises, such as a welcome, account update or project handover.
Give clients a contribution they can explain
Use the planting update to acknowledge the work you have done together. For a monthly campaign funded by your agency, the message might read: “Thank you for working with us this month. Our work together helped fund tree planting in Tanzania. Here’s where you can follow our forest.”
The client’s main contact can share the forest link with colleagues, so more of their team can follow what your work together supports.
Your Forest Profile contains programme records and available updates. We can explore branded forest options for your campaign. Planting follows the nursery and field schedule.
If you share environmental estimates, our impact methodology explains their basis. Describe who funds the contribution and what it supports, keeping that planting contribution distinct from any claims about campaign emissions.
Give your next client welcome or account update a forest story
Tell us how your agency works with clients and what you would like the campaign to achieve. Talk to ForestNation about your agency, and we’ll help shape the planting contribution and client message.
Research and References
- Image Source case study: planting per order and client-branded forests.
- Solution Group case study: a defined client-spend planting rule.
- ForestNation impact methodology: how to describe environmental estimates and their limits.
Frequently Asked Questions
How much does business tree planting cost?
ForestNation planting costs $1 per tree. For an agency, multiply the number of qualifying invoices, projects or retainer periods by your agreed trees per activity. Managed programme services are quoted separately according to scope. Check whether the agency funds the planting or the client pays an agreed charge, and keep any tax treatment with your accountant.
Does an agency need an API to link invoices to tree planting?
No. ForestNation’s company programme process allows an agreed total to be submitted each month or quarter. An agency can use a checked invoice export to prepare that report. If you want a technical connection to accounting or project software, agree feasibility, development responsibility and costs separately before promising automatic planting.
Is tree planting a CSR activity?
Tree planting can form part of an agency’s corporate social responsibility programme when the commitment is funded, documented and communicated accurately. It is a voluntary contribution to reforestation. The agency should still address the environmental effects of its own operations, and a planting record does not by itself establish compliance with an ESG reporting standard.
