Search for “companies that plant a tree for every purchase” and you will find two kinds of people looking: shoppers choosing brands that do good, and businesses wondering how to become one of them. This guide is for both. Below are companies that have turned buying into planting, from well-known pioneers to brands quietly building real, verified forests. And if you are here to set up your own programme rather than just admire other people’s, you can set up plant a tree per order with ForestNation here. The model is simple: every purchase, sale, or campaign funds a real tree, and the brand gets a story worth telling.
Key Takeaways
- Many brands now plant a tree for every purchase, from clothing labels to global tech companies.
- The credible versions share one thing: real, tracked trees and a number they can show, not a vague promise.
- ForestNation pioneered the plant-a-tree-per-purchase model around 2006 and has since helped plant nearly 2 million trees.
- Every ForestNation tree is planted in Tanzania and field-measured, so a brand’s claim points to real data, not a slogan.
- Becoming one of these companies is easy: choose a trigger, and the planting and tracking is handled for you.
What does “plant a tree for every purchase” mean?
It means a real tree is planted as a direct result of a sale. The trigger is up to you. Some brands plant a tree per item, others per order, per booking, per subscription, or per campaign. A software company might plant one tree for every new sign-up, a hotel one for every stay, a retailer one for every basket at checkout. The strongest programmes make the tree tangible, letting the customer name and follow it rather than just reading a line at checkout. That shift, from a passive claim to something a customer can watch grow, is what turns a nice gesture into a reason to choose you again. For the full breakdown of how the model works, see our guide to planting a tree for every purchase.
The pioneers that made it mainstream
This idea is not new, and ForestNation has been doing it longer than almost anyone. We pioneered the You Plant We Plant and You Buy We Plant models around 2006, a real tree planted for what you grow or what you buy, long before most of the brands people now associate with the idea existed. In the years since, we have helped businesses and individuals plant nearly 2 million trees. Other names later helped take the model mainstream: tentree built tree planting into every item it sells, and Ecosia, the search engine, funds planting through everyday searches. They popularised the idea, and that is good for forests everywhere. What separates the leaders now is evidence, which is where the companies below stand out.
Companies building verified forests with ForestNation
The next wave is less about slogans and more about evidence: brands that plant real, tracked trees and can show exactly what they funded.
Philips Monitors gifts a tree with every green monitor sold. Each purchase adds to a living forest of 89,420 trees that the brand uses to promote its sustainable range and give customers a reason to care about the product they just bought.
Logitech took a campaign route for Earth Day, building an interactive game where every correct answer funded a tree. It turned a sustainability message into something people wanted to play, and grew a forest of 76,350 trees in the process.
Solution Group in Italy ties planting to client spend, turning every 5,000 euros into 100 trees. That simple rule has grown into over 130,000 trees planted since 2021, proof that the model scales quietly in the background of normal business.
They are in good company. Brands including The Pets Table, Saint-Gobain, Marriott, Salesforce, and Yokogawa have all built branded forests with ForestNation, each tying trees to the way they engage customers and teams. The reach goes further than the logos most people recognise. MasterCard ran a Tree Kits programme through a distributor partner that reported a 15% lift in registrations, a reminder that planting trees and growing a business are not opposing goals.
How much does it cost to plant a tree for every purchase?
Less than most people expect. Because the cost is tied to a trigger you choose, you stay in control of the budget. A tree can be funded from around a dollar, and you decide whether that is one tree per order, per item, or per campaign milestone. Many brands start with a single campaign to test the response, then make it permanent once they see how customers react. You can set up a plant a tree per order programme for ecommerce, or tie planting to campaigns and milestones instead of individual sales.
How to become a company that plants a tree for every purchase
You do not need a sustainability department or a big budget to start. Choose your trigger, a tree per purchase, per sale, per booking, or per campaign, and ForestNation plants and tracks the trees in Tanzania while giving you the assets to tell the story: branded digital Gift Stories, physical Tree Kits, and a forest profile customers can visit. Every tree is field-measured and auditable, so your programme produces real data, not just a claim. You can build a programme here, start with a single campaign, or review the field-measured impact data first.
Imagine your own customers, a year from now, watching a forest they helped you grow, with their names on the trees. That is what turns a one-time buyer into someone who tells other people about you.
How do you make the claim credibly?
One thing to get right. Regulators in the US, the UK, and the EU are tightening the rules on vague environmental claims, led by the FTC Green Guides, the UK CMA guidance, and the EU ECGT directive, so “we plant a tree for every purchase” needs to be specific and backed by evidence. The safe framing is contribution: your brand is funding verified reforestation, not offsetting or cancelling out its emissions. Because ForestNation field-measures every tree in Tanzania, your claim points to something real and auditable. Our guide to green claims compliance shows how to keep your wording on the right side of the line.
Frequently Asked Questions
What companies plant a tree for every purchase?
Pioneers like tentree and Ecosia made the model famous, and brands including Philips Monitors, Logitech, Solution Group, The Pets Table, Saint-Gobain, Marriott, Salesforce and Yokogawa have built verified forests with ForestNation.
How does planting a tree for every purchase work?
You choose a trigger, such as a tree per order, per item, or per campaign, and ForestNation plants and tracks each tree in Tanzania, giving you the assets to tell the story to customers.
Is planting a tree for every purchase good for business?
Yes. It gives customers a tangible reason to choose and remember you. One MasterCard Tree Kits programme run through a distributor partner reported a 15% lift in registrations.
How do I make a plant a tree claim without greenwashing?
Keep it specific and frame it as a contribution to verified reforestation, not an offset. Because every ForestNation tree is field-measured, your claim points to real data rather than a vague promise.
Conclusion
The list of companies that plant a tree for every purchase grows every year, because the model works for the brand and the planet at once. The ones that stand out are not the loudest, they are the ones who can show a real, growing forest behind the promise. If you want to join them, the path is short: pick your trigger, plant real trees, and tell the story well.
